Web Writing for your small business in Lachine is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Lachine combines writing skills with a deep understanding of digital requirements, SEO for your small business in Lachine, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Lachine.
Here are the requirements to follow for Web Writing for your small business in Lachine:
A Web writer isn't just someone who writes well. Web Writing for your small business in Lachine is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Lachine and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Lachine, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Lachine aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Lachine just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Lachine that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Lachine, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Lachine.
Web content for your small business in Lachine has to be very precisely structured if you want to extend the time users spend on a website for your small business in Lachine. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Lachine!
Web Writing for your small business in Lachine also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Lachine, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Lachine. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boisbriand, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in Rimouski, for your hockey league in Saguenay-Lac-Saint-Jean, for your hotel in Montreal, for your restaurant in Côte-Nord, for your business in Saint-Hyacinthe, for your company in Brossard, for your SME in Saint-Eustache, for your car dealership in Chambly, for your startup in Québec Maritime, for your small town in Mauricie, for your store in the Eastern Townships, for your shop in the Magdalen Islands, for your thrift shop in Boisbriand, for your shoe store in Charlottetown, for your clothing store in Fredericton, for your electronics store in Chateauguay, for your robotics store in Nuns' Island, for your eyewear store in the Laurentians, for your furniture store in Terrebonne, for your construction company in Montérégie, for your hostel in Candiac, for your lodging in Princeville, for your camping in Longueuil, for your outfitter in Chateauguay, for your printing house in Lasalle, for your financial service company in Charlottetown, for your organization in Longueuil, for your nonprofit organization in Nuns' Island, for your non profit organization in Winnipeg, for your small business in Edmonton, for your insurance broker in Chateauguay, for your human ressources in Montmagny, for your non profit in Bas-Saint-Laurent, for your HR in Baie-Comeau, for your warehouse in Longueuil, for your bed and breakfast in Estrie, for your spa in Saint-Georges, for your brewery in Princeville, for your city in Fredericton, for your town in Rimouski, for your microbrewery in the Eastern Townships, for your association in Princeville, for your tourism association in Estrie, for your regional tourism association in Yellowknife, for your RTA in Gaspé, for your pub in Vancouver, for your bistro in Québec Maritime, for your salon in Mirabel, for your hairdressing salon in Charlottetown, for your beauty salon in Repentigny, for your plumbing company in Longueuil, for your sugar shack in Boucherville, for your agency in Candiac, for your recruitment company in Chateauguay, for your headhunting company in Baie-Comeau, for your Clinic in Rivière-du-Loup
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe