Web Writing for your small business in Joliette is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Joliette combines writing skills with a deep understanding of digital requirements, SEO for your small business in Joliette, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Joliette.
Here are the requirements to follow for Web Writing for your small business in Joliette:
A Web writer isn't just someone who writes well. Web Writing for your small business in Joliette is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Joliette and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Joliette, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Joliette aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Joliette just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Joliette that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Joliette, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Joliette.
Web content for your small business in Joliette has to be very precisely structured if you want to extend the time users spend on a website for your small business in Joliette. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Joliette!
Web Writing for your small business in Joliette also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Joliette, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Joliette. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jean-sur-Richelieu, for your NPO in Rivière-du-Loup, for your transportation company in Centre-du-Québec, for your hockey league in Mascouche, for your hotel in Longueuil, for your restaurant in Chambly, for your business in Québec Maritime, for your company in Plessisville, for your SME in Repentigny, for your car dealership in Longueuil, for your startup in Napierville, for your small town in Beauceville, for your store in Nord-du-Québec, for your shop in Bas-Saint-Laurent, for your thrift shop in Longueuil, for your shoe store in Rimouski, for your clothing store in Rivière-du-Loup, for your electronics store in Baie-Comeau, for your robotics store in Saint-Léonard, for your eyewear store in Sept-Îles, for your furniture store in Halifax, for your construction company in Sainte-Thérèse, for your hostel in Iqaluit, for your lodging in Côte-des-Neiges, for your camping in Nuns' Island, for your outfitter in Bas-Saint-Laurent, for your printing house in Anjou, for your financial service company in Scott, for your organization in Longueuil, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in East-Broughton, for your small business in Mauricie, for your insurance broker in Gaspé, for your human ressources in Drummondville, for your non profit in Sorel-Tracy, for your HR in Saint-Hubert, for your warehouse in Edmonton, for your bed and breakfast in Côte-des-Neiges, for your spa in Gaspésie, for your brewery in Chaudière-Appalaches, for your city in Robertsonville, for your town in Lasalle, for your microbrewery in Outaouais, for your association in Saint-Léonard, for your tourism association in Halifax, for your regional tourism association in Saint-Joseph-de-Beauce, for your RTA in Lanaudière, for your pub in Robertsonville, for your bistro in Princeville, for your salon in Côte-Nord, for your hairdressing salon in Sept-Îles, for your beauty salon in Regina, for your plumbing company in Drummondville, for your sugar shack in Montreal, for your agency in Sainte-Thérèse, for your recruitment company in Yellowknife, for your headhunting company in Mascouche, for your Clinic in Gaspé
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe