Web Writing for your small business in Estrie is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Estrie combines writing skills with a deep understanding of digital requirements, SEO for your small business in Estrie, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Estrie.
Here are the requirements to follow for Web Writing for your small business in Estrie:
A Web writer isn't just someone who writes well. Web Writing for your small business in Estrie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Estrie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Estrie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Estrie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Estrie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Estrie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Estrie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Estrie.
Web content for your small business in Estrie has to be very precisely structured if you want to extend the time users spend on a website for your small business in Estrie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Estrie!
Web Writing for your small business in Estrie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Estrie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Estrie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pierrefonds, for your NPO in Beauport, for your transportation company in Terrebonne, for your hockey league in Mirabel, for your hotel in Chateauguay, for your restaurant in Lasalle, for your business in Mont-Tremblant, for your company in Joliette, for your SME in Saint-Hubert, for your car dealership in Lévis, for your startup in La Prairie, for your small town in Boucherville, for your store in Lanaudière, for your shop in Abitibi-Témiscamingue, for your thrift shop in Halifax, for your shoe store in Outaouais, for your clothing store in Québec Maritime, for your electronics store in NDG, for your robotics store in Plateau-Mont-Royal, for your eyewear store in Robertsonville, for your furniture store in Napierville, for your construction company in Nord-du-Québec, for your hostel in Plessisville, for your lodging in Winnipeg, for your camping in Plessisville, for your outfitter in Kirkland, for your printing house in Sept-Îles, for your financial service company in Mascouche, for your organization in the Eastern Townships, for your nonprofit organization in Verdun, for your non profit organization in Bas-Saint-Laurent, for your small business in Winnipeg, for your insurance broker in Kirkland, for your human ressources in Nuns' Island, for your non profit in Saint-Georges, for your HR in La Prairie, for your warehouse in Yellowknife, for your bed and breakfast in NDG, for your spa in Mirabel, for your brewery in North Montreal, for your city in Saint-Georges, for your town in the Magdalen Islands, for your microbrewery in Mauricie, for your association in Tremblant, for your tourism association in Halifax, for your regional tourism association in Trois-Rivières, for your RTA in Edmonton, for your pub in Halifax, for your bistro in NDG, for your salon in Longueuil, for your hairdressing salon in Saint-Hyacinthe, for your beauty salon in Chaudière-Appalaches, for your plumbing company in Kirkland, for your sugar shack in Princeville, for your agency in Baie-Comeau, for your recruitment company in Longueuil, for your headhunting company in Boisbriand, for your Clinic in North Montreal
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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