Web Writing for your small business in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your small business in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Edmonton.
Here are the requirements to follow for Web Writing for your small business in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your small business in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Edmonton.
Web content for your small business in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your small business in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Edmonton!
Web Writing for your small business in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Laurent, for your NPO in Granby, for your transportation company in Regina, for your hockey league in Charlottetown, for your hotel in Rivière-du-Loup, for your restaurant in Mascouche, for your business in Baie-Comeau, for your company in Montérégie, for your SME in Boisbriand, for your car dealership in Whitehorse, for your startup in Iqaluit, for your small town in Bas-Saint-Laurent, for your store in Whitehorse, for your shop in Mont-Tremblant, for your thrift shop in Chandler, for your shoe store in Sainte-Thérèse, for your clothing store in Boucherville, for your electronics store in Terrebonne, for your robotics store in Gaspé, for your eyewear store in Yellowknife, for your furniture store in Sept-Îles, for your construction company in La Tuque, for your hostel in Saint-Jérôme, for your lodging in Sainte-Thérèse, for your camping in Montreal, for your outfitter in Chandler, for your printing house in Vancouver, for your financial service company in Canada, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in La Prairie, for your non profit organization in Candiac, for your small business in Gaspé, for your insurance broker in Shawinigan, for your human ressources in Montmagny, for your non profit in Anjou, for your HR in Montérégie, for your warehouse in Joliette, for your bed and breakfast in Rosemont, for your spa in the Magdalen Islands, for your brewery in Montreal, for your city in Saguenay-Lac-Saint-Jean, for your town in Canada, for your microbrewery in Outaouais, for your association in the South Shore, for your tourism association in Brossard, for your regional tourism association in Magog, for your RTA in Sainte-Marie-de-Beauce, for your pub in Boucherville, for your bistro in Saint-Jean-sur-Richelieu, for your salon in the Laurentians, for your hairdressing salon in Longueuil, for your beauty salon in Trois-Pistoles, for your plumbing company in Gatineau, for your sugar shack in Nuns' Island, for your agency in Whitehorse, for your recruitment company in Saint-Hubert, for your headhunting company in Black Lake, for your Clinic in Iqaluit
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe