Web Writing for your small business in Dorval is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Dorval combines writing skills with a deep understanding of digital requirements, SEO for your small business in Dorval, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Dorval.
Here are the requirements to follow for Web Writing for your small business in Dorval:
A Web writer isn't just someone who writes well. Web Writing for your small business in Dorval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Dorval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Dorval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Dorval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Dorval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Dorval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Dorval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Dorval.
Web content for your small business in Dorval has to be very precisely structured if you want to extend the time users spend on a website for your small business in Dorval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Dorval!
Web Writing for your small business in Dorval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Dorval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Dorval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pierrefonds, for your NPO in Chicoutimi, for your transportation company in Plateau-Mont-Royal, for your hockey league in Nord-du-Québec, for your hotel in Lachine, for your restaurant in Fredericton, for your business in Quebec, for your company in Mauricie, for your SME in Chicoutimi, for your car dealership in Rimouski, for your startup in Montreal, for your small town in Centre-du-Québec, for your store in Lachine, for your shop in Whitehorse, for your thrift shop in Verdun, for your shoe store in Chaudière-Appalaches, for your clothing store in Repentigny, for your electronics store in Boucherville, for your robotics store in Québec Maritime, for your eyewear store in Montmagny, for your furniture store in Granby, for your construction company in Nuns' Island, for your hostel in Saint-Georges, for your lodging in Lévis, for your camping in Saint-Jean-sur-Richelieu, for your outfitter in Drummondville, for your printing house in Trois-Rivières, for your financial service company in Brossard, for your organization in East-Broughton, for your nonprofit organization in North Montreal, for your non profit organization in Bas-Saint-Laurent, for your small business in Thetford Mines, for your insurance broker in Black Lake, for your human ressources in Notre-Dame-des-Pins, for your non profit in North Montreal, for your HR in North Montreal, for your warehouse in Kirkland, for your bed and breakfast in Yellowknife, for your spa in Chateauguay, for your brewery in North Montreal, for your city in Plessisville, for your town in Quebec City, for your microbrewery in Lachenaie, for your association in Magog, for your tourism association in Magog, for your regional tourism association in Kirkland, for your RTA in Hochelaga-Maisonneuve, for your pub in North Montreal, for your bistro in Candiac, for your salon in Whitehorse, for your hairdressing salon in Sherbrooke, for your beauty salon in Iqaluit, for your plumbing company in Regina, for your sugar shack in Saint-Jérôme, for your agency in Bas-Saint-Laurent, for your recruitment company in Edmonton, for your headhunting company in Lanaudière, for your Clinic in Robertsonville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe