Web Writing for your small business in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Canada combines writing skills with a deep understanding of digital requirements, SEO for your small business in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Canada.
Here are the requirements to follow for Web Writing for your small business in Canada:
A Web writer isn't just someone who writes well. Web Writing for your small business in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Canada.
Web content for your small business in Canada has to be very precisely structured if you want to extend the time users spend on a website for your small business in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Canada!
Web Writing for your small business in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mascouche, for your NPO in Quebec City, for your transportation company in Quebec City, for your hockey league in Bromont, for your hotel in Chambly, for your restaurant in Shawinigan, for your business in Iqaluit, for your company in Black Lake, for your SME in the Eastern Townships, for your car dealership in Plateau-Mont-Royal, for your startup in Iqaluit, for your small town in Québec Maritime, for your store in Chateauguay, for your shop in Estrie, for your thrift shop in Napierville, for your shoe store in Gaspésie, for your clothing store in Nord-du-Québec, for your electronics store in Saint-Jérôme, for your robotics store in Notre-Dame-des-Pins, for your eyewear store in Saint-Hubert, for your furniture store in Quebec City, for your construction company in Saint-Hyacinthe, for your hostel in Tremblant, for your lodging in Thetford Mines, for your camping in Saint-Hubert, for your outfitter in Saint-Joseph-de-Beauce, for your printing house in Plessisville, for your financial service company in Plessisville, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in Saint-Hubert, for your non profit organization in Montreal, for your small business in Dorval, for your insurance broker in Joliette, for your human ressources in Côte-Nord, for your non profit in Baie-Comeau, for your HR in Sherbrooke, for your warehouse in Fredericton, for your bed and breakfast in Ottawa, for your spa in Plessisville, for your brewery in Plessisville, for your city in Calgary, for your town in Outaouais, for your microbrewery in Sherbrooke, for your association in Sainte-Marie-de-Beauce, for your tourism association in Chambly, for your regional tourism association in East-Broughton, for your RTA in Edmonton, for your pub in Anjou, for your bistro in Iqaluit, for your salon in Granby, for your hairdressing salon in Magog, for your beauty salon in Mirabel, for your plumbing company in Saint-Hyacinthe, for your sugar shack in NDG, for your agency in Mascouche, for your recruitment company in Saint-Jérôme, for your headhunting company in Saint-Jérôme, for your Clinic in Calgary
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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