Web Writing for your small business in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Canada combines writing skills with a deep understanding of digital requirements, SEO for your small business in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Canada.
Here are the requirements to follow for Web Writing for your small business in Canada:
A Web writer isn't just someone who writes well. Web Writing for your small business in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Canada.
Web content for your small business in Canada has to be very precisely structured if you want to extend the time users spend on a website for your small business in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Canada!
Web Writing for your small business in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mauricie, for your NPO in Sept-Îles, for your transportation company in Joliette, for your hockey league in Pointe-Claire, for your hotel in Rivière-du-Loup, for your restaurant in Bas-Saint-Laurent, for your business in Lachine, for your company in Scott, for your SME in Vancouver, for your car dealership in Saint-Hyacinthe, for your startup in Gaspé, for your small town in Brossard, for your store in Saguenay, for your shop in East-Broughton, for your thrift shop in Gatineau, for your shoe store in Saint-Jean-sur-Richelieu, for your clothing store in Beauceville, for your electronics store in Baie-Comeau, for your robotics store in Saguenay-Lac-Saint-Jean, for your eyewear store in Lachine, for your furniture store in Outaouais, for your construction company in Lévis, for your hostel in Saint-Joseph-de-Beauce, for your lodging in La Tuque, for your camping in Vancouver, for your outfitter in Candiac, for your printing house in Saint-Georges, for your financial service company in Candiac, for your organization in Montmagny, for your nonprofit organization in Notre-Dame-des-Pins, for your non profit organization in Vancouver, for your small business in Notre-Dame-des-Pins, for your insurance broker in Edmonton, for your human ressources in Centre-du-Québec, for your non profit in Sherbrooke, for your HR in Saint-Georges, for your warehouse in Beauport, for your bed and breakfast in Lachine, for your spa in Rivière-du-Loup, for your brewery in Notre-Dame-des-Pins, for your city in Shawinigan, for your town in Gatineau, for your microbrewery in Pierrefonds, for your association in Nord-du-Québec, for your tourism association in Montreal, for your regional tourism association in Baie-Comeau, for your RTA in Scott, for your pub in Montérégie, for your bistro in Candiac, for your salon in Brossard, for your hairdressing salon in Nuns' Island, for your beauty salon in North Montreal, for your plumbing company in Regina, for your sugar shack in Nuns' Island, for your agency in Tremblant, for your recruitment company in Saint-Hubert, for your headhunting company in Saint-Hubert, for your Clinic in Saguenay
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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