Web Writing for your small business in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Canada combines writing skills with a deep understanding of digital requirements, SEO for your small business in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Canada.
Here are the requirements to follow for Web Writing for your small business in Canada:
A Web writer isn't just someone who writes well. Web Writing for your small business in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Canada.
Web content for your small business in Canada has to be very precisely structured if you want to extend the time users spend on a website for your small business in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Canada!
Web Writing for your small business in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec City, for your NPO in Halifax, for your transportation company in Saint-Hyacinthe, for your hockey league in the South Shore, for your hotel in Shawinigan, for your restaurant in Beauport, for your business in Mirabel, for your company in Boisbriand, for your SME in Rivière-du-Loup, for your car dealership in Joliette, for your startup in Outaouais, for your small town in Trois-Pistoles, for your store in Saint-Joseph-de-Beauce, for your shop in Sainte-Thérèse, for your thrift shop in Hochelaga-Maisonneuve, for your shoe store in Montérégie, for your clothing store in Granby, for your electronics store in Chicoutimi, for your robotics store in Victoriaville, for your eyewear store in La Prairie, for your furniture store in Thetford Mines, for your construction company in Chicoutimi, for your hostel in Mirabel, for your lodging in Magog, for your camping in Trois-Rivières, for your outfitter in Bas-Saint-Laurent, for your printing house in Black Lake, for your financial service company in Boisbriand, for your organization in Centre-du-Québec, for your nonprofit organization in Dorval, for your non profit organization in Quebec City, for your small business in Beauceville, for your insurance broker in Rivière-du-Loup, for your human ressources in Magog, for your non profit in Tremblant, for your HR in Gaspésie, for your warehouse in Repentigny, for your bed and breakfast in Gaspésie, for your spa in Terrebonne, for your brewery in Lachine, for your city in Sherbrooke, for your town in Gaspésie, for your microbrewery in Black Lake, for your association in Mascouche, for your tourism association in Saint-Léonard, for your regional tourism association in Vallée-Jonction, for your RTA in Quebec, for your pub in Tremblant, for your bistro in Black Lake, for your salon in Drummondville, for your hairdressing salon in Saint-Jérôme, for your beauty salon in Lachine, for your plumbing company in Edmonton, for your sugar shack in Centre-du-Québec, for your agency in Saguenay-Lac-Saint-Jean, for your recruitment company in Lasalle, for your headhunting company in Brossard, for your Clinic in Boucherville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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