Web Writing for your small business in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Canada combines writing skills with a deep understanding of digital requirements, SEO for your small business in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Canada.
Here are the requirements to follow for Web Writing for your small business in Canada:
A Web writer isn't just someone who writes well. Web Writing for your small business in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Canada.
Web content for your small business in Canada has to be very precisely structured if you want to extend the time users spend on a website for your small business in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Canada!
Web Writing for your small business in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Montmagny, for your transportation company in Plateau-Mont-Royal, for your hockey league in Nord-du-Québec, for your hotel in Côte-Nord, for your restaurant in Sept-Îles, for your business in Plessisville, for your company in Gaspésie, for your SME in the Laurentians, for your car dealership in Lasalle, for your startup in Shawinigan, for your small town in Sainte-Marie-de-Beauce, for your store in Saguenay-Lac-Saint-Jean, for your shop in Winnipeg, for your thrift shop in Chambly, for your shoe store in Iqaluit, for your clothing store in the Laurentians, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Yellowknife, for your eyewear store in Saint-Georges, for your furniture store in Nuns' Island, for your construction company in Notre-Dame-des-Pins, for your hostel in Princeville, for your lodging in the Laurentians, for your camping in Thetford Mines, for your outfitter in the Laurentians, for your printing house in Nord-du-Québec, for your financial service company in Saint-Jérôme, for your organization in Notre-Dame-des-Pins, for your nonprofit organization in Scott, for your non profit organization in Napierville, for your small business in Trois-Rivières, for your insurance broker in Montmagny, for your human ressources in Chambly, for your non profit in Yellowknife, for your HR in Québec Maritime, for your warehouse in Repentigny, for your bed and breakfast in Lévis, for your spa in Tremblant, for your brewery in Beauport, for your city in Beauport, for your town in Nuns' Island, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in Côte-des-Neiges, for your tourism association in Beauceville, for your regional tourism association in Mirabel, for your RTA in Bas-Saint-Laurent, for your pub in Mirabel, for your bistro in Hochelaga-Maisonneuve, for your salon in Sainte-Thérèse, for your hairdressing salon in Candiac, for your beauty salon in Candiac, for your plumbing company in Fredericton, for your sugar shack in Lac-Saint-Jean, for your agency in Abitibi-Témiscamingue, for your recruitment company in Saguenay, for your headhunting company in Brossard, for your Clinic in Whitehorse
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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