Web Writing for your small business in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your small business in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Calgary.
Here are the requirements to follow for Web Writing for your small business in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your small business in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Calgary.
Web content for your small business in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your small business in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Calgary!
Web Writing for your small business in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Ottawa, for your NPO in Côte-des-Neiges, for your transportation company in Longueuil, for your hockey league in Ottawa, for your hotel in Chandler, for your restaurant in Candiac, for your business in Anjou, for your company in Lac-Saint-Jean, for your SME in Black Lake, for your car dealership in Plessisville, for your startup in Edmonton, for your small town in Nord-du-Québec, for your store in Halifax, for your shop in Scott, for your thrift shop in Mont-Tremblant, for your shoe store in Whitehorse, for your clothing store in Chandler, for your electronics store in Sept-Îles, for your robotics store in Saint-Laurent, for your eyewear store in Québec Maritime, for your furniture store in Saint-Jean-sur-Richelieu, for your construction company in Chandler, for your hostel in Plessisville, for your lodging in Lasalle, for your camping in Montmagny, for your outfitter in Verdun, for your printing house in Rivière-du-Loup, for your financial service company in Vancouver, for your organization in Quebec City, for your nonprofit organization in Edmonton, for your non profit organization in Plessisville, for your small business in Sorel-Tracy, for your insurance broker in Montmagny, for your human ressources in the Magdalen Islands, for your non profit in Whitehorse, for your HR in Kirkland, for your warehouse in Ottawa, for your bed and breakfast in Napierville, for your spa in Quebec City, for your brewery in Montérégie, for your city in Robertsonville, for your town in Whitehorse, for your microbrewery in Drummondville, for your association in Trois-Rivières, for your tourism association in Regina, for your regional tourism association in Edmonton, for your RTA in Mont-Tremblant, for your pub in Scott, for your bistro in Boucherville, for your salon in Thetford Mines, for your hairdressing salon in Centre-du-Québec, for your beauty salon in Beauport, for your plumbing company in Plateau-Mont-Royal, for your sugar shack in Estrie, for your agency in Yellowknife, for your recruitment company in Saint-Jérôme, for your headhunting company in Rosemont, for your Clinic in Halifax
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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