Web Writing for your small business in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your small business in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Calgary.
Here are the requirements to follow for Web Writing for your small business in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your small business in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Calgary.
Web content for your small business in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your small business in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Calgary!
Web Writing for your small business in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Napierville, for your NPO in Canada, for your transportation company in Lachine, for your hockey league in Mirabel, for your hotel in Ottawa, for your restaurant in Yellowknife, for your business in North Montreal, for your company in Nuns' Island, for your SME in Victoriaville, for your car dealership in Côte-Nord, for your startup in Bas-Saint-Laurent, for your small town in Lasalle, for your store in Sainte-Marie-de-Beauce, for your shop in Bromont, for your thrift shop in Lachenaie, for your shoe store in Thetford Mines, for your clothing store in East-Broughton, for your electronics store in Chandler, for your robotics store in Gaspé, for your eyewear store in Napierville, for your furniture store in Saint-Hyacinthe, for your construction company in the Laurentians, for your hostel in Saint-Léonard, for your lodging in Bas-Saint-Laurent, for your camping in Halifax, for your outfitter in Vancouver, for your printing house in Baie-Comeau, for your financial service company in Princeville, for your organization in East-Broughton, for your nonprofit organization in Vallée-Jonction, for your non profit organization in Chandler, for your small business in Montérégie, for your insurance broker in Iqaluit, for your human ressources in Mascouche, for your non profit in Côte-des-Neiges, for your HR in Napierville, for your warehouse in Gatineau, for your bed and breakfast in Lac-Saint-Jean, for your spa in Saint-Léonard, for your brewery in Trois-Pistoles, for your city in North Montreal, for your town in Gaspésie, for your microbrewery in Calgary, for your association in Saguenay-Lac-Saint-Jean, for your tourism association in Whitehorse, for your regional tourism association in the Laurentians, for your RTA in Ottawa, for your pub in Boisbriand, for your bistro in Scott, for your salon in Abitibi-Témiscamingue, for your hairdressing salon in Chicoutimi, for your beauty salon in Shawinigan, for your plumbing company in Saint-Eustache, for your sugar shack in La Prairie, for your agency in Repentigny, for your recruitment company in the Laurentians, for your headhunting company in Estrie, for your Clinic in Gatineau
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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