Web Writing for your small business in Bromont is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Bromont combines writing skills with a deep understanding of digital requirements, SEO for your small business in Bromont, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Bromont.
Here are the requirements to follow for Web Writing for your small business in Bromont:
A Web writer isn't just someone who writes well. Web Writing for your small business in Bromont is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Bromont and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Bromont, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Bromont aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Bromont just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Bromont that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Bromont, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Bromont.
Web content for your small business in Bromont has to be very precisely structured if you want to extend the time users spend on a website for your small business in Bromont. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Bromont!
Web Writing for your small business in Bromont also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Bromont, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Bromont. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in Trois-Pistoles, for your transportation company in Trois-Pistoles, for your hockey league in Saint-Jérôme, for your hotel in Laval, for your restaurant in Anjou, for your business in Lanaudière, for your company in Verdun, for your SME in Anjou, for your car dealership in Rosemont, for your startup in Dorval, for your small town in Saint-Léonard, for your store in Côte-des-Neiges, for your shop in NDG, for your thrift shop in Côte-Nord, for your shoe store in Saguenay-Lac-Saint-Jean, for your clothing store in Tremblant, for your electronics store in Drummondville, for your robotics store in Boucherville, for your eyewear store in Ottawa, for your furniture store in Rivière-du-Loup, for your construction company in Chicoutimi, for your hostel in Gatineau, for your lodging in Candiac, for your camping in Kirkland, for your outfitter in La Prairie, for your printing house in Edmonton, for your financial service company in Joliette, for your organization in Shawinigan, for your nonprofit organization in Yellowknife, for your non profit organization in Côte-Nord, for your small business in Sherbrooke, for your insurance broker in Estrie, for your human ressources in Anjou, for your non profit in Robertsonville, for your HR in Sainte-Thérèse, for your warehouse in Toronto, for your bed and breakfast in Abitibi-Témiscamingue, for your spa in Repentigny, for your brewery in Baie-Comeau, for your city in Saint-Hyacinthe, for your town in Boucherville, for your microbrewery in Québec Maritime, for your association in Vancouver, for your tourism association in Sorel-Tracy, for your regional tourism association in Saint-Jérôme, for your RTA in Chateauguay, for your pub in Quebec City, for your bistro in Dorval, for your salon in Canada, for your hairdressing salon in Lévis, for your beauty salon in Anjou, for your plumbing company in Ottawa, for your sugar shack in Sherbrooke, for your agency in Gaspésie, for your recruitment company in Saint-Eustache, for your headhunting company in Chaudière-Appalaches, for your Clinic in Charlottetown
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe