Web Writing for your small business in Boisbriand is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Boisbriand combines writing skills with a deep understanding of digital requirements, SEO for your small business in Boisbriand, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Boisbriand.
Here are the requirements to follow for Web Writing for your small business in Boisbriand:
A Web writer isn't just someone who writes well. Web Writing for your small business in Boisbriand is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Boisbriand and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Boisbriand, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Boisbriand aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Boisbriand just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Boisbriand that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Boisbriand, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Boisbriand.
Web content for your small business in Boisbriand has to be very precisely structured if you want to extend the time users spend on a website for your small business in Boisbriand. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Boisbriand!
Web Writing for your small business in Boisbriand also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Boisbriand, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Boisbriand. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sept-Îles, for your NPO in Sept-Îles, for your transportation company in Regina, for your hockey league in Sainte-Marie-de-Beauce, for your hotel in Montérégie, for your restaurant in Beauport, for your business in Montreal, for your company in Lachenaie, for your SME in Sherbrooke, for your car dealership in Rivière-du-Loup, for your startup in Saint-Georges, for your small town in Chaudière-Appalaches, for your store in Halifax, for your shop in Scott, for your thrift shop in Rosemont, for your shoe store in Quebec, for your clothing store in Estrie, for your electronics store in Regina, for your robotics store in Estrie, for your eyewear store in North Montreal, for your furniture store in the Laurentians, for your construction company in Montmagny, for your hostel in Trois-Pistoles, for your lodging in Robertsonville, for your camping in Princeville, for your outfitter in Rivière-du-Loup, for your printing house in East-Broughton, for your financial service company in Kirkland, for your organization in Mirabel, for your nonprofit organization in Scott, for your non profit organization in Robertsonville, for your small business in Côte-Nord, for your insurance broker in Centre-du-Québec, for your human ressources in Princeville, for your non profit in Sainte-Thérèse, for your HR in Canada, for your warehouse in Mascouche, for your bed and breakfast in East-Broughton, for your spa in Sainte-Marie-de-Beauce, for your brewery in the Eastern Townships, for your city in Gaspésie, for your town in Verdun, for your microbrewery in Vancouver, for your association in Côte-Nord, for your tourism association in Iqaluit, for your regional tourism association in Saint-Jérôme, for your RTA in Rosemont, for your pub in Vancouver, for your bistro in Saint-Jean-sur-Richelieu, for your salon in the Magdalen Islands, for your hairdressing salon in Plessisville, for your beauty salon in Pointe-Claire, for your plumbing company in Gaspé, for your sugar shack in Abitibi-Témiscamingue, for your agency in Scott, for your recruitment company in Saint-Jean-sur-Richelieu, for your headhunting company in Côte-des-Neiges, for your Clinic in Vallée-Jonction
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe