Web Writing for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for Web Writing for your small business:
A Web writer isn't just someone who writes well. Web Writing for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
Web Writing for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montmagny, for your NPO in Saguenay, for your transportation company in Saint-Laurent, for your hockey league in Repentigny, for your hotel in Tremblant, for your restaurant in Toronto, for your business in Toronto, for your company in Vallée-Jonction, for your SME in Kirkland, for your car dealership in Estrie, for your startup in Whitehorse, for your small town in Winnipeg, for your store in the Laurentians, for your shop in Winnipeg, for your thrift shop in Lévis, for your shoe store in Dorval, for your clothing store in Lasalle, for your electronics store in Vancouver, for your robotics store in Winnipeg, for your eyewear store in Plessisville, for your furniture store in Nuns' Island, for your construction company in Sainte-Thérèse, for your hostel in Joliette, for your lodging in the South Shore, for your camping in Napierville, for your outfitter in Bas-Saint-Laurent, for your printing house in Anjou, for your financial service company in Chaudière-Appalaches, for your organization in Lévis, for your nonprofit organization in Lac-Saint-Jean, for your non profit organization in Mont-Tremblant, for your small business in Saguenay, for your insurance broker in Montreal, for your human ressources in Chambly, for your non profit in Vallée-Jonction, for your HR in Drummondville, for your warehouse in Saint-Jérôme, for your bed and breakfast in NDG, for your spa in Pierrefonds, for your brewery in Verdun, for your city in Calgary, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in La Tuque, for your association in Beauceville, for your tourism association in Terrebonne, for your regional tourism association in Baie-Comeau, for your RTA in Saint-Laurent, for your pub in Edmonton, for your bistro in Winnipeg, for your salon in Gaspé, for your hairdressing salon in Saint-Hyacinthe, for your beauty salon in Magog, for your plumbing company in Thetford Mines, for your sugar shack in Saint-Joseph-de-Beauce, for your agency in Plateau-Mont-Royal, for your recruitment company in Notre-Dame-des-Pins, for your headhunting company in Bromont, for your Clinic in Saguenay-Lac-Saint-Jean
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe