Web Writing for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for Web Writing for your small business:
A Web writer isn't just someone who writes well. Web Writing for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
Web Writing for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jérôme, for your NPO in Trois-Pistoles, for your transportation company in Côte-des-Neiges, for your hockey league in the South Shore, for your hotel in Black Lake, for your restaurant in Princeville, for your business in Brossard, for your company in Granby, for your SME in Charlottetown, for your car dealership in Candiac, for your startup in Candiac, for your small town in Montérégie, for your store in Charlottetown, for your shop in Saint-Eustache, for your thrift shop in Robertsonville, for your shoe store in Boucherville, for your clothing store in Toronto, for your electronics store in Longueuil, for your robotics store in Granby, for your eyewear store in Québec Maritime, for your furniture store in Pointe-Claire, for your construction company in Tremblant, for your hostel in Hochelaga-Maisonneuve, for your lodging in Tremblant, for your camping in Baie-Comeau, for your outfitter in Abitibi-Témiscamingue, for your printing house in Boisbriand, for your financial service company in East-Broughton, for your organization in Victoriaville, for your nonprofit organization in the Laurentians, for your non profit organization in Fredericton, for your small business in Quebec City, for your insurance broker in Côte-des-Neiges, for your human ressources in Chandler, for your non profit in Repentigny, for your HR in Magog, for your warehouse in Mirabel, for your bed and breakfast in Lanaudière, for your spa in Granby, for your brewery in Sept-Îles, for your city in Québec Maritime, for your town in Saint-Léonard, for your microbrewery in Boucherville, for your association in Halifax, for your tourism association in Lac-Saint-Jean, for your regional tourism association in Bas-Saint-Laurent, for your RTA in Lachenaie, for your pub in Sorel-Tracy, for your bistro in Sept-Îles, for your salon in Mauricie, for your hairdressing salon in Saguenay-Lac-Saint-Jean, for your beauty salon in Anjou, for your plumbing company in Côte-Nord, for your sugar shack in Lachine, for your agency in Lachenaie, for your recruitment company in Winnipeg, for your headhunting company in Pierrefonds, for your Clinic in Mascouche
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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