Web Writing for your shop in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your shop in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your shop in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop in Quebec.
Here are the requirements to follow for Web Writing for your shop in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your shop in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shop in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shop in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop in Quebec.
Web content for your shop in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your shop in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop in Quebec!
Web Writing for your shop in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gatineau, for your NPO in Chaudière-Appalaches, for your transportation company in Longueuil, for your hockey league in Saint-Léonard, for your hotel in Lachine, for your restaurant in Longueuil, for your business in Pierrefonds, for your company in Chateauguay, for your SME in Saint-Jérôme, for your car dealership in Lanaudière, for your startup in Abitibi-Témiscamingue, for your small town in Chambly, for your store in Bas-Saint-Laurent, for your shop in Kirkland, for your thrift shop in Anjou, for your shoe store in Quebec, for your clothing store in Pointe-Claire, for your electronics store in Boucherville, for your robotics store in Bas-Saint-Laurent, for your eyewear store in Montérégie, for your furniture store in Lac-Saint-Jean, for your construction company in Côte-Nord, for your hostel in Yellowknife, for your lodging in Montmagny, for your camping in Hochelaga-Maisonneuve, for your outfitter in Pointe-Claire, for your printing house in Halifax, for your financial service company in Lasalle, for your organization in Saint-Jean-sur-Richelieu, for your nonprofit organization in Gaspésie, for your non profit organization in Kirkland, for your small business in North Montreal, for your insurance broker in La Prairie, for your human ressources in Pointe-Claire, for your non profit in the Magdalen Islands, for your HR in Princeville, for your warehouse in NDG, for your bed and breakfast in Québec Maritime, for your spa in Tremblant, for your brewery in Saguenay-Lac-Saint-Jean, for your city in Yellowknife, for your town in Saguenay, for your microbrewery in Regina, for your association in Lachenaie, for your tourism association in Plateau-Mont-Royal, for your regional tourism association in Napierville, for your RTA in Saint-Jean-sur-Richelieu, for your pub in Chaudière-Appalaches, for your bistro in Granby, for your salon in Lanaudière, for your hairdressing salon in Saint-Jérôme, for your beauty salon in Saint-Georges, for your plumbing company in Vancouver, for your sugar shack in Repentigny, for your agency in Halifax, for your recruitment company in Shawinigan, for your headhunting company in Chandler, for your Clinic in Outaouais
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe