Web Writing for your shop is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your shop combines writing skills with a deep understanding of digital requirements, SEO for your shop, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop.
Here are the requirements to follow for Web Writing for your shop:
A Web writer isn't just someone who writes well. Web Writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
Web Writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Yellowknife, for your NPO in Chateauguay, for your transportation company in Plessisville, for your hockey league in Gaspé, for your hotel in Whitehorse, for your restaurant in Toronto, for your business in Fredericton, for your company in Rimouski, for your SME in Trois-Rivières, for your car dealership in Regina, for your startup in Mauricie, for your small town in Centre-du-Québec, for your store in Repentigny, for your shop in Vancouver, for your thrift shop in Whitehorse, for your shoe store in Lévis, for your clothing store in Plateau-Mont-Royal, for your electronics store in Quebec, for your robotics store in Saint-Hyacinthe, for your eyewear store in Beauport, for your furniture store in Calgary, for your construction company in Halifax, for your hostel in Côte-des-Neiges, for your lodging in Laval, for your camping in Rosemont, for your outfitter in Beauceville, for your printing house in Centre-du-Québec, for your financial service company in Brossard, for your organization in Chaudière-Appalaches, for your nonprofit organization in Beauport, for your non profit organization in the Eastern Townships, for your small business in Black Lake, for your insurance broker in Estrie, for your human ressources in Black Lake, for your non profit in Mauricie, for your HR in Saint-Léonard, for your warehouse in Princeville, for your bed and breakfast in Saint-Jean-sur-Richelieu, for your spa in Lac-Saint-Jean, for your brewery in Nord-du-Québec, for your city in Boucherville, for your town in Plateau-Mont-Royal, for your microbrewery in Mascouche, for your association in Boucherville, for your tourism association in Lanaudière, for your regional tourism association in Drummondville, for your RTA in the Magdalen Islands, for your pub in Iqaluit, for your bistro in Drummondville, for your salon in Lachenaie, for your hairdressing salon in Lanaudière, for your beauty salon in Quebec, for your plumbing company in Dorval, for your sugar shack in Napierville, for your agency in Verdun, for your recruitment company in the Laurentians, for your headhunting company in Yellowknife, for your Clinic in Candiac
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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