Web Writing for your shop is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your shop combines writing skills with a deep understanding of digital requirements, SEO for your shop, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop.
Here are the requirements to follow for Web Writing for your shop:
A Web writer isn't just someone who writes well. Web Writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
Web Writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in NDG, for your NPO in Montérégie, for your transportation company in Sept-Îles, for your hockey league in Estrie, for your hotel in Boucherville, for your restaurant in Quebec, for your business in Montmagny, for your company in Sainte-Thérèse, for your SME in Boisbriand, for your car dealership in Dorval, for your startup in Lanaudière, for your small town in Quebec, for your store in Verdun, for your shop in Mirabel, for your thrift shop in Robertsonville, for your shoe store in Napierville, for your clothing store in Yellowknife, for your electronics store in Brossard, for your robotics store in Gaspé, for your eyewear store in Côte-des-Neiges, for your furniture store in Repentigny, for your construction company in Lachenaie, for your hostel in Rimouski, for your lodging in Vallée-Jonction, for your camping in Dorval, for your outfitter in the Magdalen Islands, for your printing house in Centre-du-Québec, for your financial service company in Magog, for your organization in Chandler, for your nonprofit organization in La Prairie, for your non profit organization in Plessisville, for your small business in Calgary, for your insurance broker in Scott, for your human ressources in Candiac, for your non profit in Laval, for your HR in Mauricie, for your warehouse in Quebec City, for your bed and breakfast in Regina, for your spa in Nuns' Island, for your brewery in Vancouver, for your city in NDG, for your town in Saguenay, for your microbrewery in Plateau-Mont-Royal, for your association in Iqaluit, for your tourism association in Mirabel, for your regional tourism association in Princeville, for your RTA in Nord-du-Québec, for your pub in Saint-Georges, for your bistro in Anjou, for your salon in Princeville, for your hairdressing salon in Lévis, for your beauty salon in Black Lake, for your plumbing company in Trois-Rivières, for your sugar shack in Rimouski, for your agency in La Tuque, for your recruitment company in Chambly, for your headhunting company in Sainte-Thérèse, for your Clinic in Pierrefonds
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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