Web Writing for your shop is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your shop combines writing skills with a deep understanding of digital requirements, SEO for your shop, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your shop.
Here are the requirements to follow for Web Writing for your shop:
A Web writer isn't just someone who writes well. Web Writing for your shop is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your shop and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your shop, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your shop aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your shop just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your shop that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your shop, to help users find the information they want and then continue reading. That is the Web writer's main objective for your shop.
Web content for your shop has to be very precisely structured if you want to extend the time users spend on a website for your shop. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your shop!
Web Writing for your shop also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your shop, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your shop. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mont-Tremblant, for your NPO in Sainte-Thérèse, for your transportation company in Kirkland, for your hockey league in Fredericton, for your hotel in the Eastern Townships, for your restaurant in Boucherville, for your business in Princeville, for your company in Longueuil, for your SME in Saint-Georges, for your car dealership in Sorel-Tracy, for your startup in Lachenaie, for your small town in Quebec, for your store in Thetford Mines, for your shop in Magog, for your thrift shop in Thetford Mines, for your shoe store in NDG, for your clothing store in Outaouais, for your electronics store in Saint-Jean-sur-Richelieu, for your robotics store in Trois-Rivières, for your eyewear store in Charlottetown, for your furniture store in Côte-des-Neiges, for your construction company in Saint-Georges, for your hostel in Rimouski, for your lodging in Fredericton, for your camping in Saint-Jérôme, for your outfitter in Vancouver, for your printing house in Outaouais, for your financial service company in Magog, for your organization in Lévis, for your nonprofit organization in Charlottetown, for your non profit organization in Chateauguay, for your small business in Saint-Georges, for your insurance broker in Chateauguay, for your human ressources in Victoriaville, for your non profit in Chambly, for your HR in Saint-Eustache, for your warehouse in Calgary, for your bed and breakfast in Rosemont, for your spa in North Montreal, for your brewery in Lévis, for your city in Montérégie, for your town in Iqaluit, for your microbrewery in Mirabel, for your association in Mirabel, for your tourism association in Québec Maritime, for your regional tourism association in Gaspé, for your RTA in Drummondville, for your pub in Lanaudière, for your bistro in Fredericton, for your salon in Montmagny, for your hairdressing salon in Winnipeg, for your beauty salon in Lévis, for your plumbing company in Hochelaga-Maisonneuve, for your sugar shack in Napierville, for your agency in Bas-Saint-Laurent, for your recruitment company in Gaspé, for your headhunting company in Magog, for your Clinic in Laval
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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