Web Writing for your salon is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your salon combines writing skills with a deep understanding of digital requirements, SEO for your salon, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your salon.
Here are the requirements to follow for Web Writing for your salon:
A Web writer isn't just someone who writes well. Web Writing for your salon is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your salon and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your salon, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your salon aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your salon just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your salon that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your salon, to help users find the information they want and then continue reading. That is the Web writer's main objective for your salon.
Web content for your salon has to be very precisely structured if you want to extend the time users spend on a website for your salon. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your salon!
Web Writing for your salon also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your salon, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your salon. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Candiac, for your NPO in Nuns' Island, for your transportation company in Charlottetown, for your hockey league in Quebec, for your hotel in Terrebonne, for your restaurant in Nord-du-Québec, for your business in Laval, for your company in Saint-Georges, for your SME in Drummondville, for your car dealership in Abitibi-Témiscamingue, for your startup in Saint-Laurent, for your small town in Notre-Dame-des-Pins, for your store in Saint-Joseph-de-Beauce, for your shop in Quebec City, for your thrift shop in Sherbrooke, for your shoe store in Rosemont, for your clothing store in Gaspésie, for your electronics store in Halifax, for your robotics store in Lachenaie, for your eyewear store in Canada, for your furniture store in Magog, for your construction company in Robertsonville, for your hostel in Scott, for your lodging in Drummondville, for your camping in Vancouver, for your outfitter in the Laurentians, for your printing house in Abitibi-Témiscamingue, for your financial service company in Chaudière-Appalaches, for your organization in Saint-Jérôme, for your nonprofit organization in Fredericton, for your non profit organization in Mascouche, for your small business in Sainte-Thérèse, for your insurance broker in the Laurentians, for your human ressources in Vallée-Jonction, for your non profit in Robertsonville, for your HR in Boisbriand, for your warehouse in Calgary, for your bed and breakfast in Princeville, for your spa in Sainte-Thérèse, for your brewery in Montmagny, for your city in Gaspésie, for your town in the Laurentians, for your microbrewery in Lasalle, for your association in Saint-Jérôme, for your tourism association in Côte-Nord, for your regional tourism association in Magog, for your RTA in Chicoutimi, for your pub in Saint-Hubert, for your bistro in Trois-Pistoles, for your salon in Outaouais, for your hairdressing salon in Rimouski, for your beauty salon in Québec Maritime, for your plumbing company in Sorel-Tracy, for your sugar shack in Sainte-Marie-de-Beauce, for your agency in the Magdalen Islands, for your recruitment company in Sherbrooke, for your headhunting company in Anjou, for your Clinic in Quebec City
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe