Web Writing for your RTA in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your RTA in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your RTA in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your RTA in Calgary.
Here are the requirements to follow for Web Writing for your RTA in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your RTA in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your RTA in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your RTA in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your RTA in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your RTA in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your RTA in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your RTA in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your RTA in Calgary.
Web content for your RTA in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your RTA in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your RTA in Calgary!
Web Writing for your RTA in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your RTA in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your RTA in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Baie-Comeau, for your NPO in Brossard, for your transportation company in Lasalle, for your hockey league in Lasalle, for your hotel in Montmagny, for your restaurant in Saint-Eustache, for your business in the Eastern Townships, for your company in Halifax, for your SME in Lévis, for your car dealership in Anjou, for your startup in Quebec City, for your small town in Centre-du-Québec, for your store in Bromont, for your shop in Brossard, for your thrift shop in Baie-Comeau, for your shoe store in Estrie, for your clothing store in Nord-du-Québec, for your electronics store in Edmonton, for your robotics store in Plessisville, for your eyewear store in Granby, for your furniture store in Trois-Pistoles, for your construction company in Saguenay, for your hostel in Rimouski, for your lodging in the Eastern Townships, for your camping in Yellowknife, for your outfitter in Yellowknife, for your printing house in Bromont, for your financial service company in Beauceville, for your organization in Ottawa, for your nonprofit organization in the Magdalen Islands, for your non profit organization in Trois-Rivières, for your small business in Napierville, for your insurance broker in Centre-du-Québec, for your human ressources in Côte-Nord, for your non profit in Gaspé, for your HR in Charlottetown, for your warehouse in Bromont, for your bed and breakfast in Québec Maritime, for your spa in Drummondville, for your brewery in Trois-Pistoles, for your city in Longueuil, for your town in Chambly, for your microbrewery in Saguenay, for your association in Pointe-Claire, for your tourism association in Toronto, for your regional tourism association in Gatineau, for your RTA in Pointe-Claire, for your pub in Gaspé, for your bistro in Chicoutimi, for your salon in Centre-du-Québec, for your hairdressing salon in Montreal, for your beauty salon in Saint-Georges, for your plumbing company in Mont-Tremblant, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Laval, for your recruitment company in La Prairie, for your headhunting company in Côte-Nord, for your Clinic in Hochelaga-Maisonneuve
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe