Web Writing for your RTA is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your RTA combines writing skills with a deep understanding of digital requirements, SEO for your RTA, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your RTA.
Here are the requirements to follow for Web Writing for your RTA:
A Web writer isn't just someone who writes well. Web Writing for your RTA is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your RTA and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your RTA, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your RTA aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your RTA just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your RTA that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your RTA, to help users find the information they want and then continue reading. That is the Web writer's main objective for your RTA.
Web content for your RTA has to be very precisely structured if you want to extend the time users spend on a website for your RTA. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your RTA!
Web Writing for your RTA also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your RTA, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your RTA. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Regina, for your NPO in Lévis, for your transportation company in Baie-Comeau, for your hockey league in Mascouche, for your hotel in Whitehorse, for your restaurant in NDG, for your business in Côte-des-Neiges, for your company in Saint-Jérôme, for your SME in Joliette, for your car dealership in Abitibi-Témiscamingue, for your startup in Napierville, for your small town in Anjou, for your store in Saint-Jérôme, for your shop in Sainte-Thérèse, for your thrift shop in Terrebonne, for your shoe store in Dorval, for your clothing store in Scott, for your electronics store in Winnipeg, for your robotics store in the Laurentians, for your eyewear store in Whitehorse, for your furniture store in La Prairie, for your construction company in Laval, for your hostel in Tremblant, for your lodging in Granby, for your camping in Nuns' Island, for your outfitter in Repentigny, for your printing house in Lanaudière, for your financial service company in Toronto, for your organization in Saint-Georges, for your nonprofit organization in Sept-Îles, for your non profit organization in Sainte-Marie-de-Beauce, for your small business in Saguenay, for your insurance broker in Vancouver, for your human ressources in Nuns' Island, for your non profit in Rivière-du-Loup, for your HR in Verdun, for your warehouse in Trois-Rivières, for your bed and breakfast in Gatineau, for your spa in Lévis, for your brewery in Montérégie, for your city in Sept-Îles, for your town in Saint-Jean-sur-Richelieu, for your microbrewery in Lachenaie, for your association in Ottawa, for your tourism association in Beauport, for your regional tourism association in Beauceville, for your RTA in Chateauguay, for your pub in Edmonton, for your bistro in La Tuque, for your salon in Tremblant, for your hairdressing salon in Napierville, for your beauty salon in Lasalle, for your plumbing company in Saint-Hyacinthe, for your sugar shack in Notre-Dame-des-Pins, for your agency in Vallée-Jonction, for your recruitment company in Victoriaville, for your headhunting company in Canada, for your Clinic in Lachine
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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