Web Writing for your RTA is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your RTA combines writing skills with a deep understanding of digital requirements, SEO for your RTA, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your RTA.
Here are the requirements to follow for Web Writing for your RTA:
A Web writer isn't just someone who writes well. Web Writing for your RTA is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your RTA and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your RTA, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your RTA aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your RTA just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your RTA that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your RTA, to help users find the information they want and then continue reading. That is the Web writer's main objective for your RTA.
Web content for your RTA has to be very precisely structured if you want to extend the time users spend on a website for your RTA. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your RTA!
Web Writing for your RTA also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your RTA, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your RTA. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in Candiac, for your transportation company in Saguenay, for your hockey league in Estrie, for your hotel in the Laurentians, for your restaurant in Ottawa, for your business in Chateauguay, for your company in Shawinigan, for your SME in Mirabel, for your car dealership in Granby, for your startup in Trois-Rivières, for your small town in Brossard, for your store in Gaspé, for your shop in Sherbrooke, for your thrift shop in Mont-Tremblant, for your shoe store in Beauport, for your clothing store in Saguenay, for your electronics store in Charlottetown, for your robotics store in Saint-Georges, for your eyewear store in Fredericton, for your furniture store in Chandler, for your construction company in Robertsonville, for your hostel in Black Lake, for your lodging in La Prairie, for your camping in Vancouver, for your outfitter in Nuns' Island, for your printing house in Toronto, for your financial service company in Anjou, for your organization in Pointe-Claire, for your nonprofit organization in Toronto, for your non profit organization in Robertsonville, for your small business in Plateau-Mont-Royal, for your insurance broker in Montérégie, for your human ressources in Saint-Joseph-de-Beauce, for your non profit in Toronto, for your HR in Bas-Saint-Laurent, for your warehouse in Granby, for your bed and breakfast in Whitehorse, for your spa in Pointe-Claire, for your brewery in Sainte-Thérèse, for your city in Abitibi-Témiscamingue, for your town in Quebec, for your microbrewery in Joliette, for your association in Edmonton, for your tourism association in Lac-Saint-Jean, for your regional tourism association in Sherbrooke, for your RTA in Lachine, for your pub in Lachenaie, for your bistro in Abitibi-Témiscamingue, for your salon in Mirabel, for your hairdressing salon in Black Lake, for your beauty salon in Napierville, for your plumbing company in Iqaluit, for your sugar shack in Repentigny, for your agency in Bas-Saint-Laurent, for your recruitment company in Drummondville, for your headhunting company in Victoriaville, for your Clinic in Lanaudière
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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