Web Writing for your restaurant is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your restaurant combines writing skills with a deep understanding of digital requirements, SEO for your restaurant, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your restaurant.
Here are the requirements to follow for Web Writing for your restaurant:
A Web writer isn't just someone who writes well. Web Writing for your restaurant is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your restaurant and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your restaurant, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your restaurant aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your restaurant just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your restaurant that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your restaurant, to help users find the information they want and then continue reading. That is the Web writer's main objective for your restaurant.
Web content for your restaurant has to be very precisely structured if you want to extend the time users spend on a website for your restaurant. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your restaurant!
Web Writing for your restaurant also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your restaurant, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your restaurant. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nuns' Island, for your NPO in Winnipeg, for your transportation company in Saint-Jérôme, for your hockey league in Laval, for your hotel in Shawinigan, for your restaurant in Lac-Saint-Jean, for your business in Beauceville, for your company in Pierrefonds, for your SME in Princeville, for your car dealership in Notre-Dame-des-Pins, for your startup in Hochelaga-Maisonneuve, for your small town in Bromont, for your store in Saint-Hubert, for your shop in Saint-Georges, for your thrift shop in Plessisville, for your shoe store in Mauricie, for your clothing store in Charlottetown, for your electronics store in Saint-Léonard, for your robotics store in Mont-Tremblant, for your eyewear store in Côte-Nord, for your furniture store in Kirkland, for your construction company in Calgary, for your hostel in Centre-du-Québec, for your lodging in Baie-Comeau, for your camping in Côte-Nord, for your outfitter in Bromont, for your printing house in Mont-Tremblant, for your financial service company in Côte-des-Neiges, for your organization in Chicoutimi, for your nonprofit organization in Ottawa, for your non profit organization in Verdun, for your small business in Montreal, for your insurance broker in Canada, for your human ressources in NDG, for your non profit in Saint-Hubert, for your HR in Trois-Pistoles, for your warehouse in Napierville, for your bed and breakfast in Brossard, for your spa in Gaspé, for your brewery in Iqaluit, for your city in Boisbriand, for your town in Vallée-Jonction, for your microbrewery in Anjou, for your association in Mascouche, for your tourism association in Scott, for your regional tourism association in the Laurentians, for your RTA in Magog, for your pub in Saguenay, for your bistro in the Magdalen Islands, for your salon in Saguenay, for your hairdressing salon in Saguenay-Lac-Saint-Jean, for your beauty salon in Saint-Eustache, for your plumbing company in Vancouver, for your sugar shack in Fredericton, for your agency in Abitibi-Témiscamingue, for your recruitment company in Nuns' Island, for your headhunting company in Plessisville, for your Clinic in Terrebonne
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe