Web Writing for your restaurant is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your restaurant combines writing skills with a deep understanding of digital requirements, SEO for your restaurant, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your restaurant.
Here are the requirements to follow for Web Writing for your restaurant:
A Web writer isn't just someone who writes well. Web Writing for your restaurant is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your restaurant and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your restaurant, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your restaurant aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your restaurant just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your restaurant that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your restaurant, to help users find the information they want and then continue reading. That is the Web writer's main objective for your restaurant.
Web content for your restaurant has to be very precisely structured if you want to extend the time users spend on a website for your restaurant. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your restaurant!
Web Writing for your restaurant also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your restaurant, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your restaurant. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Halifax, for your NPO in Toronto, for your transportation company in Magog, for your hockey league in North Montreal, for your hotel in Lasalle, for your restaurant in Winnipeg, for your business in Rivière-du-Loup, for your company in Saint-Hubert, for your SME in Vallée-Jonction, for your car dealership in Boucherville, for your startup in Côte-des-Neiges, for your small town in Dorval, for your store in Côte-des-Neiges, for your shop in Montreal, for your thrift shop in Saguenay-Lac-Saint-Jean, for your shoe store in Côte-Nord, for your clothing store in Saguenay, for your electronics store in Dorval, for your robotics store in Candiac, for your eyewear store in Shawinigan, for your furniture store in the Eastern Townships, for your construction company in the Laurentians, for your hostel in Robertsonville, for your lodging in Whitehorse, for your camping in Magog, for your outfitter in Toronto, for your printing house in Joliette, for your financial service company in Estrie, for your organization in Montmagny, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Beauport, for your small business in Outaouais, for your insurance broker in the South Shore, for your human ressources in Longueuil, for your non profit in Lévis, for your HR in Boisbriand, for your warehouse in Victoriaville, for your bed and breakfast in Toronto, for your spa in Beauport, for your brewery in Granby, for your city in Granby, for your town in Tremblant, for your microbrewery in Beauceville, for your association in Saint-Georges, for your tourism association in Pierrefonds, for your regional tourism association in Bromont, for your RTA in Saint-Jérôme, for your pub in Vallée-Jonction, for your bistro in Lachenaie, for your salon in East-Broughton, for your hairdressing salon in Halifax, for your beauty salon in Iqaluit, for your plumbing company in Nuns' Island, for your sugar shack in Saint-Jérôme, for your agency in Hochelaga-Maisonneuve, for your recruitment company in Chaudière-Appalaches, for your headhunting company in Yellowknife, for your Clinic in Brossard
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe