Web Writing for your regional tourism association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your regional tourism association combines writing skills with a deep understanding of digital requirements, SEO for your regional tourism association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your regional tourism association.
Here are the requirements to follow for Web Writing for your regional tourism association:
A Web writer isn't just someone who writes well. Web Writing for your regional tourism association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your regional tourism association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your regional tourism association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your regional tourism association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your regional tourism association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your regional tourism association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your regional tourism association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your regional tourism association.
Web content for your regional tourism association has to be very precisely structured if you want to extend the time users spend on a website for your regional tourism association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your regional tourism association!
Web Writing for your regional tourism association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your regional tourism association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your regional tourism association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Brossard, for your NPO in Côte-Nord, for your transportation company in Montmagny, for your hockey league in Chambly, for your hotel in Candiac, for your restaurant in NDG, for your business in Nord-du-Québec, for your company in Chambly, for your SME in Victoriaville, for your car dealership in Saguenay, for your startup in Plessisville, for your small town in Bas-Saint-Laurent, for your store in Lachine, for your shop in Vancouver, for your thrift shop in Mascouche, for your shoe store in Mirabel, for your clothing store in Sorel-Tracy, for your electronics store in Centre-du-Québec, for your robotics store in Lachine, for your eyewear store in Plateau-Mont-Royal, for your furniture store in Iqaluit, for your construction company in Nuns' Island, for your hostel in Granby, for your lodging in Sept-Îles, for your camping in Abitibi-Témiscamingue, for your outfitter in Côte-des-Neiges, for your printing house in Toronto, for your financial service company in Calgary, for your organization in Fredericton, for your nonprofit organization in Chandler, for your non profit organization in East-Broughton, for your small business in Anjou, for your insurance broker in Notre-Dame-des-Pins, for your human ressources in Scott, for your non profit in Thetford Mines, for your HR in Trois-Pistoles, for your warehouse in Gatineau, for your bed and breakfast in Vallée-Jonction, for your spa in Anjou, for your brewery in Beauceville, for your city in Yellowknife, for your town in Longueuil, for your microbrewery in Lévis, for your association in East-Broughton, for your tourism association in Bas-Saint-Laurent, for your regional tourism association in Chambly, for your RTA in Côte-Nord, for your pub in Iqaluit, for your bistro in Chateauguay, for your salon in Terrebonne, for your hairdressing salon in Rosemont, for your beauty salon in Saguenay, for your plumbing company in Saint-Léonard, for your sugar shack in the Magdalen Islands, for your agency in Hochelaga-Maisonneuve, for your recruitment company in Regina, for your headhunting company in Edmonton, for your Clinic in Verdun
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe