Web Writing for your pub is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your pub combines writing skills with a deep understanding of digital requirements, SEO for your pub, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your pub.
Here are the requirements to follow for Web Writing for your pub:
A Web writer isn't just someone who writes well. Web Writing for your pub is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your pub and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your pub, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your pub aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your pub just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your pub that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your pub, to help users find the information they want and then continue reading. That is the Web writer's main objective for your pub.
Web content for your pub has to be very precisely structured if you want to extend the time users spend on a website for your pub. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your pub!
Web Writing for your pub also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your pub, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your pub. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Quebec, for your transportation company in Chandler, for your hockey league in Ottawa, for your hotel in Plateau-Mont-Royal, for your restaurant in Saint-Hubert, for your business in Saint-Laurent, for your company in Drummondville, for your SME in Calgary, for your car dealership in Saint-Léonard, for your startup in Charlottetown, for your small town in Regina, for your store in Plessisville, for your shop in Mascouche, for your thrift shop in the Laurentians, for your shoe store in Quebec City, for your clothing store in Pierrefonds, for your electronics store in the Laurentians, for your robotics store in Sherbrooke, for your eyewear store in Mont-Tremblant, for your furniture store in Winnipeg, for your construction company in Sherbrooke, for your hostel in Princeville, for your lodging in Black Lake, for your camping in Mont-Tremblant, for your outfitter in Candiac, for your printing house in Outaouais, for your financial service company in Chandler, for your organization in Drummondville, for your nonprofit organization in Quebec, for your non profit organization in Granby, for your small business in Vancouver, for your insurance broker in Pointe-Claire, for your human ressources in Baie-Comeau, for your non profit in Brossard, for your HR in Côte-des-Neiges, for your warehouse in Gaspésie, for your bed and breakfast in Halifax, for your spa in Longueuil, for your brewery in Gatineau, for your city in Saint-Jérôme, for your town in Princeville, for your microbrewery in Montérégie, for your association in Sorel-Tracy, for your tourism association in Mirabel, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Chandler, for your pub in Repentigny, for your bistro in the Magdalen Islands, for your salon in Hochelaga-Maisonneuve, for your hairdressing salon in Quebec City, for your beauty salon in Chicoutimi, for your plumbing company in Joliette, for your sugar shack in Quebec City, for your agency in Yellowknife, for your recruitment company in Gaspésie, for your headhunting company in Saint-Laurent, for your Clinic in Rivière-du-Loup
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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