Web Writing for your pub is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your pub combines writing skills with a deep understanding of digital requirements, SEO for your pub, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your pub.
Here are the requirements to follow for Web Writing for your pub:
A Web writer isn't just someone who writes well. Web Writing for your pub is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your pub and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your pub, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your pub aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your pub just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your pub that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your pub, to help users find the information they want and then continue reading. That is the Web writer's main objective for your pub.
Web content for your pub has to be very precisely structured if you want to extend the time users spend on a website for your pub. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your pub!
Web Writing for your pub also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your pub, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your pub. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Robertsonville, for your NPO in the South Shore, for your transportation company in Pierrefonds, for your hockey league in Sainte-Marie-de-Beauce, for your hotel in Bas-Saint-Laurent, for your restaurant in Mascouche, for your business in Napierville, for your company in East-Broughton, for your SME in Rimouski, for your car dealership in Granby, for your startup in Candiac, for your small town in Sorel-Tracy, for your store in Sherbrooke, for your shop in Mont-Tremblant, for your thrift shop in Thetford Mines, for your shoe store in the Eastern Townships, for your clothing store in Gaspé, for your electronics store in Boisbriand, for your robotics store in East-Broughton, for your eyewear store in Plateau-Mont-Royal, for your furniture store in Joliette, for your construction company in the South Shore, for your hostel in East-Broughton, for your lodging in Lachenaie, for your camping in Chandler, for your outfitter in La Prairie, for your printing house in Côte-Nord, for your financial service company in Pierrefonds, for your organization in Pointe-Claire, for your nonprofit organization in Canada, for your non profit organization in Lac-Saint-Jean, for your small business in the South Shore, for your insurance broker in East-Broughton, for your human ressources in Montreal, for your non profit in Outaouais, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Centre-du-Québec, for your bed and breakfast in Gatineau, for your spa in Mirabel, for your brewery in Saguenay-Lac-Saint-Jean, for your city in Thetford Mines, for your town in Chandler, for your microbrewery in Scott, for your association in Boucherville, for your tourism association in Bromont, for your regional tourism association in Gaspésie, for your RTA in Nord-du-Québec, for your pub in Saint-Laurent, for your bistro in the Laurentians, for your salon in Saint-Hubert, for your hairdressing salon in Sherbrooke, for your beauty salon in Montérégie, for your plumbing company in Estrie, for your sugar shack in Boucherville, for your agency in La Tuque, for your recruitment company in Edmonton, for your headhunting company in Gaspésie, for your Clinic in Sainte-Marie-de-Beauce
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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