Web Writing for your pub is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your pub combines writing skills with a deep understanding of digital requirements, SEO for your pub, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your pub.
Here are the requirements to follow for Web Writing for your pub:
A Web writer isn't just someone who writes well. Web Writing for your pub is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your pub and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your pub, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your pub aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your pub just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your pub that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your pub, to help users find the information they want and then continue reading. That is the Web writer's main objective for your pub.
Web content for your pub has to be very precisely structured if you want to extend the time users spend on a website for your pub. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your pub!
Web Writing for your pub also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your pub, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your pub. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Longueuil, for your NPO in Yellowknife, for your transportation company in East-Broughton, for your hockey league in Trois-Pistoles, for your hotel in Baie-Comeau, for your restaurant in Chicoutimi, for your business in Halifax, for your company in NDG, for your SME in Pointe-Claire, for your car dealership in Boisbriand, for your startup in Saint-Léonard, for your small town in Mascouche, for your store in Ottawa, for your shop in Brossard, for your thrift shop in Sainte-Thérèse, for your shoe store in Vallée-Jonction, for your clothing store in Notre-Dame-des-Pins, for your electronics store in Trois-Rivières, for your robotics store in Drummondville, for your eyewear store in Canada, for your furniture store in Lac-Saint-Jean, for your construction company in Scott, for your hostel in Saint-Joseph-de-Beauce, for your lodging in Shawinigan, for your camping in Boucherville, for your outfitter in Beauport, for your printing house in Candiac, for your financial service company in Outaouais, for your organization in Saint-Eustache, for your nonprofit organization in Lac-Saint-Jean, for your non profit organization in Anjou, for your small business in Plateau-Mont-Royal, for your insurance broker in Granby, for your human ressources in Saguenay-Lac-Saint-Jean, for your non profit in Lanaudière, for your HR in Trois-Pistoles, for your warehouse in Toronto, for your bed and breakfast in Edmonton, for your spa in Granby, for your brewery in the Eastern Townships, for your city in Sainte-Marie-de-Beauce, for your town in the South Shore, for your microbrewery in Lévis, for your association in Pierrefonds, for your tourism association in Saint-Hyacinthe, for your regional tourism association in the Magdalen Islands, for your RTA in Calgary, for your pub in Sainte-Marie-de-Beauce, for your bistro in Nuns' Island, for your salon in Nord-du-Québec, for your hairdressing salon in Baie-Comeau, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Rivière-du-Loup, for your sugar shack in Saint-Joseph-de-Beauce, for your agency in NDG, for your recruitment company in Mirabel, for your headhunting company in Rimouski, for your Clinic in Plessisville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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