Web Writing for your plumbing company in Plateau-Mont-Royal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your plumbing company in Plateau-Mont-Royal combines writing skills with a deep understanding of digital requirements, SEO for your plumbing company in Plateau-Mont-Royal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your plumbing company in Plateau-Mont-Royal.
Here are the requirements to follow for Web Writing for your plumbing company in Plateau-Mont-Royal:
A Web writer isn't just someone who writes well. Web Writing for your plumbing company in Plateau-Mont-Royal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your plumbing company in Plateau-Mont-Royal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your plumbing company in Plateau-Mont-Royal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your plumbing company in Plateau-Mont-Royal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your plumbing company in Plateau-Mont-Royal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your plumbing company in Plateau-Mont-Royal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your plumbing company in Plateau-Mont-Royal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your plumbing company in Plateau-Mont-Royal.
Web content for your plumbing company in Plateau-Mont-Royal has to be very precisely structured if you want to extend the time users spend on a website for your plumbing company in Plateau-Mont-Royal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your plumbing company in Plateau-Mont-Royal!
Web Writing for your plumbing company in Plateau-Mont-Royal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your plumbing company in Plateau-Mont-Royal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your plumbing company in Plateau-Mont-Royal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gatineau, for your NPO in Edmonton, for your transportation company in Lac-Saint-Jean, for your hockey league in Drummondville, for your hotel in La Prairie, for your restaurant in Trois-Pistoles, for your business in Whitehorse, for your company in Lachenaie, for your SME in Montérégie, for your car dealership in Saint-Laurent, for your startup in Nord-du-Québec, for your small town in La Prairie, for your store in Beauceville, for your shop in Yellowknife, for your thrift shop in La Tuque, for your shoe store in Lévis, for your clothing store in the South Shore, for your electronics store in Kirkland, for your robotics store in Chaudière-Appalaches, for your eyewear store in Gatineau, for your furniture store in Côte-des-Neiges, for your construction company in Charlottetown, for your hostel in the South Shore, for your lodging in Edmonton, for your camping in Regina, for your outfitter in Hochelaga-Maisonneuve, for your printing house in Outaouais, for your financial service company in Montreal, for your organization in Sherbrooke, for your nonprofit organization in Saint-Laurent, for your non profit organization in Beauport, for your small business in Tremblant, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Gatineau, for your non profit in Charlottetown, for your HR in Magog, for your warehouse in Laval, for your bed and breakfast in Black Lake, for your spa in Lac-Saint-Jean, for your brewery in Chandler, for your city in Saguenay, for your town in La Tuque, for your microbrewery in Ottawa, for your association in Dorval, for your tourism association in the Laurentians, for your regional tourism association in Montmagny, for your RTA in Saint-Hyacinthe, for your pub in Drummondville, for your bistro in Nord-du-Québec, for your salon in La Prairie, for your hairdressing salon in Québec Maritime, for your beauty salon in Dorval, for your plumbing company in Vallée-Jonction, for your sugar shack in Lanaudière, for your agency in Beauceville, for your recruitment company in Beauport, for your headhunting company in Boisbriand, for your Clinic in Saint-Hyacinthe
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe