Web Writing for your plumbing company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your plumbing company combines writing skills with a deep understanding of digital requirements, SEO for your plumbing company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your plumbing company.
Here are the requirements to follow for Web Writing for your plumbing company:
A Web writer isn't just someone who writes well. Web Writing for your plumbing company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your plumbing company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your plumbing company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your plumbing company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your plumbing company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your plumbing company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your plumbing company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your plumbing company.
Web content for your plumbing company has to be very precisely structured if you want to extend the time users spend on a website for your plumbing company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your plumbing company!
Web Writing for your plumbing company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your plumbing company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your plumbing company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mont-Tremblant, for your NPO in Saint-Jérôme, for your transportation company in La Prairie, for your hockey league in North Montreal, for your hotel in Canada, for your restaurant in Notre-Dame-des-Pins, for your business in Halifax, for your company in Saguenay, for your SME in Gaspésie, for your car dealership in Sainte-Thérèse, for your startup in East-Broughton, for your small town in Laval, for your store in Nord-du-Québec, for your shop in the Eastern Townships, for your thrift shop in the Magdalen Islands, for your shoe store in Boucherville, for your clothing store in Saint-Joseph-de-Beauce, for your electronics store in Yellowknife, for your robotics store in Vallée-Jonction, for your eyewear store in Saint-Hyacinthe, for your furniture store in Québec Maritime, for your construction company in Trois-Rivières, for your hostel in Calgary, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in La Tuque, for your outfitter in Montreal, for your printing house in Quebec City, for your financial service company in Magog, for your organization in Chandler, for your nonprofit organization in East-Broughton, for your non profit organization in Montmagny, for your small business in Sorel-Tracy, for your insurance broker in Princeville, for your human ressources in Scott, for your non profit in Outaouais, for your HR in Beauport, for your warehouse in Chandler, for your bed and breakfast in Mascouche, for your spa in Saint-Jérôme, for your brewery in Sorel-Tracy, for your city in Halifax, for your town in North Montreal, for your microbrewery in Princeville, for your association in Boisbriand, for your tourism association in Nord-du-Québec, for your regional tourism association in Baie-Comeau, for your RTA in Trois-Pistoles, for your pub in Mont-Tremblant, for your bistro in Lasalle, for your salon in Saint-Léonard, for your hairdressing salon in Saguenay, for your beauty salon in Saint-Jean-sur-Richelieu, for your plumbing company in Anjou, for your sugar shack in Thetford Mines, for your agency in Sorel-Tracy, for your recruitment company in Edmonton, for your headhunting company in Shawinigan, for your Clinic in Fredericton
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe