Web Writing for your organization in Verdun is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Verdun combines writing skills with a deep understanding of digital requirements, SEO for your organization in Verdun, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Verdun.
Here are the requirements to follow for Web Writing for your organization in Verdun:
A Web writer isn't just someone who writes well. Web Writing for your organization in Verdun is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Verdun and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Verdun, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Verdun aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Verdun just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Verdun that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Verdun, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Verdun.
Web content for your organization in Verdun has to be very precisely structured if you want to extend the time users spend on a website for your organization in Verdun. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Verdun!
Web Writing for your organization in Verdun also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Verdun, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Verdun. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jean-sur-Richelieu, for your NPO in Pierrefonds, for your transportation company in Edmonton, for your hockey league in Anjou, for your hotel in Laval, for your restaurant in Saint-Jean-sur-Richelieu, for your business in Pierrefonds, for your company in Tremblant, for your SME in Mont-Tremblant, for your car dealership in Bas-Saint-Laurent, for your startup in Saint-Eustache, for your small town in Candiac, for your store in Montérégie, for your shop in the Eastern Townships, for your thrift shop in Plessisville, for your shoe store in Chicoutimi, for your clothing store in Sherbrooke, for your electronics store in Sainte-Thérèse, for your robotics store in Saguenay-Lac-Saint-Jean, for your eyewear store in the Laurentians, for your furniture store in Winnipeg, for your construction company in Plateau-Mont-Royal, for your hostel in Yellowknife, for your lodging in Lachenaie, for your camping in Pierrefonds, for your outfitter in Lasalle, for your printing house in Halifax, for your financial service company in Magog, for your organization in Sept-Îles, for your nonprofit organization in Côte-Nord, for your non profit organization in Centre-du-Québec, for your small business in Baie-Comeau, for your insurance broker in Kirkland, for your human ressources in Canada, for your non profit in the Magdalen Islands, for your HR in Abitibi-Témiscamingue, for your warehouse in the Eastern Townships, for your bed and breakfast in Quebec City, for your spa in Pointe-Claire, for your brewery in Pointe-Claire, for your city in La Tuque, for your town in Rosemont, for your microbrewery in Saint-Hyacinthe, for your association in Gaspésie, for your tourism association in Saint-Hubert, for your regional tourism association in Regina, for your RTA in Pierrefonds, for your pub in Joliette, for your bistro in Rimouski, for your salon in Montérégie, for your hairdressing salon in Boucherville, for your beauty salon in the South Shore, for your plumbing company in Gatineau, for your sugar shack in Montreal, for your agency in Lanaudière, for your recruitment company in Yellowknife, for your headhunting company in Sorel-Tracy, for your Clinic in Nuns' Island
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe