Web Writing for your organization in Saint-Jérôme is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Saint-Jérôme combines writing skills with a deep understanding of digital requirements, SEO for your organization in Saint-Jérôme, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Saint-Jérôme.
Here are the requirements to follow for Web Writing for your organization in Saint-Jérôme:
A Web writer isn't just someone who writes well. Web Writing for your organization in Saint-Jérôme is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Saint-Jérôme and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Saint-Jérôme, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Saint-Jérôme aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Saint-Jérôme just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Saint-Jérôme that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Saint-Jérôme, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Saint-Jérôme.
Web content for your organization in Saint-Jérôme has to be very precisely structured if you want to extend the time users spend on a website for your organization in Saint-Jérôme. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Saint-Jérôme!
Web Writing for your organization in Saint-Jérôme also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Saint-Jérôme, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Saint-Jérôme. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Yellowknife, for your NPO in Boucherville, for your transportation company in Brossard, for your hockey league in Chambly, for your hotel in Verdun, for your restaurant in Rosemont, for your business in Lachenaie, for your company in Saint-Hubert, for your SME in Lac-Saint-Jean, for your car dealership in Saint-Jérôme, for your startup in Gaspé, for your small town in Mauricie, for your store in Montérégie, for your shop in Trois-Pistoles, for your thrift shop in the Laurentians, for your shoe store in NDG, for your clothing store in Kirkland, for your electronics store in Black Lake, for your robotics store in Black Lake, for your eyewear store in Lévis, for your furniture store in Calgary, for your construction company in NDG, for your hostel in Sorel-Tracy, for your lodging in Hochelaga-Maisonneuve, for your camping in Black Lake, for your outfitter in Granby, for your printing house in Shawinigan, for your financial service company in Lanaudière, for your organization in Lanaudière, for your nonprofit organization in Verdun, for your non profit organization in Trois-Pistoles, for your small business in La Prairie, for your insurance broker in Quebec, for your human ressources in Plessisville, for your non profit in Anjou, for your HR in Côte-Nord, for your warehouse in Chateauguay, for your bed and breakfast in Saint-Eustache, for your spa in Bromont, for your brewery in Boisbriand, for your city in Edmonton, for your town in Beauceville, for your microbrewery in Ottawa, for your association in Halifax, for your tourism association in Halifax, for your regional tourism association in Pointe-Claire, for your RTA in the South Shore, for your pub in Ottawa, for your bistro in Mont-Tremblant, for your salon in Trois-Pistoles, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Saint-Laurent, for your plumbing company in Pointe-Claire, for your sugar shack in Vancouver, for your agency in Rimouski, for your recruitment company in Chicoutimi, for your headhunting company in Montreal, for your Clinic in Princeville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe