Web Writing for your organization in Québec Maritime is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Québec Maritime combines writing skills with a deep understanding of digital requirements, SEO for your organization in Québec Maritime, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Québec Maritime.
Here are the requirements to follow for Web Writing for your organization in Québec Maritime:
A Web writer isn't just someone who writes well. Web Writing for your organization in Québec Maritime is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Québec Maritime and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Québec Maritime, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Québec Maritime aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Québec Maritime just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Québec Maritime that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Québec Maritime, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Québec Maritime.
Web content for your organization in Québec Maritime has to be very precisely structured if you want to extend the time users spend on a website for your organization in Québec Maritime. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Québec Maritime!
Web Writing for your organization in Québec Maritime also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Québec Maritime, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Québec Maritime. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chicoutimi, for your NPO in Tremblant, for your transportation company in Mauricie, for your hockey league in Sherbrooke, for your hotel in Saint-Joseph-de-Beauce, for your restaurant in Saint-Joseph-de-Beauce, for your business in Saint-Jérôme, for your company in Saguenay, for your SME in Beauport, for your car dealership in Nuns' Island, for your startup in Baie-Comeau, for your small town in Montreal, for your store in Lac-Saint-Jean, for your shop in North Montreal, for your thrift shop in Saint-Laurent, for your shoe store in Drummondville, for your clothing store in Sherbrooke, for your electronics store in Outaouais, for your robotics store in Montmagny, for your eyewear store in Gaspésie, for your furniture store in Rimouski, for your construction company in Sainte-Marie-de-Beauce, for your hostel in North Montreal, for your lodging in the Laurentians, for your camping in Saint-Eustache, for your outfitter in Saint-Jérôme, for your printing house in Nord-du-Québec, for your financial service company in Longueuil, for your organization in Centre-du-Québec, for your nonprofit organization in Yellowknife, for your non profit organization in Chicoutimi, for your small business in Beauceville, for your insurance broker in Victoriaville, for your human ressources in Rimouski, for your non profit in La Prairie, for your HR in Montreal, for your warehouse in Tremblant, for your bed and breakfast in Chicoutimi, for your spa in Brossard, for your brewery in Chambly, for your city in Saint-Laurent, for your town in Ottawa, for your microbrewery in Kirkland, for your association in Lac-Saint-Jean, for your tourism association in Magog, for your regional tourism association in Lac-Saint-Jean, for your RTA in Gatineau, for your pub in Fredericton, for your bistro in Lasalle, for your salon in Granby, for your hairdressing salon in Kirkland, for your beauty salon in Anjou, for your plumbing company in the South Shore, for your sugar shack in Sept-Îles, for your agency in Sainte-Thérèse, for your recruitment company in Hochelaga-Maisonneuve, for your headhunting company in Saguenay, for your Clinic in Terrebonne
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe