Web Writing for your organization in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your organization in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Montreal.
Here are the requirements to follow for Web Writing for your organization in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your organization in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Montreal.
Web content for your organization in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your organization in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Montreal!
Web Writing for your organization in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chaudière-Appalaches, for your NPO in Trois-Pistoles, for your transportation company in Robertsonville, for your hockey league in Mirabel, for your hotel in Sainte-Thérèse, for your restaurant in Lac-Saint-Jean, for your business in Lasalle, for your company in Sainte-Marie-de-Beauce, for your SME in Trois-Rivières, for your car dealership in Nord-du-Québec, for your startup in La Prairie, for your small town in Calgary, for your store in Lévis, for your shop in Fredericton, for your thrift shop in Bas-Saint-Laurent, for your shoe store in NDG, for your clothing store in Chandler, for your electronics store in East-Broughton, for your robotics store in Dorval, for your eyewear store in Victoriaville, for your furniture store in Princeville, for your construction company in Sherbrooke, for your hostel in Granby, for your lodging in Baie-Comeau, for your camping in Lévis, for your outfitter in Tremblant, for your printing house in Candiac, for your financial service company in Bas-Saint-Laurent, for your organization in Mascouche, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in La Prairie, for your small business in Shawinigan, for your insurance broker in Gaspésie, for your human ressources in NDG, for your non profit in Magog, for your HR in Bromont, for your warehouse in Notre-Dame-des-Pins, for your bed and breakfast in Nuns' Island, for your spa in Edmonton, for your brewery in Sept-Îles, for your city in Vallée-Jonction, for your town in the Magdalen Islands, for your microbrewery in Quebec, for your association in Vallée-Jonction, for your tourism association in Dorval, for your regional tourism association in Montreal, for your RTA in Repentigny, for your pub in Calgary, for your bistro in Anjou, for your salon in Rimouski, for your hairdressing salon in Saint-Georges, for your beauty salon in Verdun, for your plumbing company in Candiac, for your sugar shack in the Eastern Townships, for your agency in Calgary, for your recruitment company in Terrebonne, for your headhunting company in Brossard, for your Clinic in Bas-Saint-Laurent
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe