Web Writing for your organization in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your organization in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Montreal.
Here are the requirements to follow for Web Writing for your organization in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your organization in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Montreal.
Web content for your organization in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your organization in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Montreal!
Web Writing for your organization in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Rivières, for your NPO in Lévis, for your transportation company in Chaudière-Appalaches, for your hockey league in Gaspé, for your hotel in the Laurentians, for your restaurant in Montreal, for your business in Rivière-du-Loup, for your company in Mirabel, for your SME in East-Broughton, for your car dealership in Hochelaga-Maisonneuve, for your startup in Bas-Saint-Laurent, for your small town in Baie-Comeau, for your store in Chaudière-Appalaches, for your shop in Fredericton, for your thrift shop in Mirabel, for your shoe store in East-Broughton, for your clothing store in Gaspésie, for your electronics store in Dorval, for your robotics store in Canada, for your eyewear store in Lasalle, for your furniture store in Saint-Joseph-de-Beauce, for your construction company in Saint-Hyacinthe, for your hostel in Trois-Rivières, for your lodging in Côte-Nord, for your camping in Scott, for your outfitter in Montreal, for your printing house in Lac-Saint-Jean, for your financial service company in Laval, for your organization in Mirabel, for your nonprofit organization in Saint-Jean-sur-Richelieu, for your non profit organization in Saguenay, for your small business in Côte-Nord, for your insurance broker in Saint-Laurent, for your human ressources in the Magdalen Islands, for your non profit in Montérégie, for your HR in Trois-Pistoles, for your warehouse in Beauport, for your bed and breakfast in Gatineau, for your spa in Quebec City, for your brewery in Mascouche, for your city in Calgary, for your town in Lachine, for your microbrewery in Black Lake, for your association in Shawinigan, for your tourism association in Rosemont, for your regional tourism association in Bas-Saint-Laurent, for your RTA in Black Lake, for your pub in Drummondville, for your bistro in Anjou, for your salon in Chandler, for your hairdressing salon in Pointe-Claire, for your beauty salon in Mont-Tremblant, for your plumbing company in Scott, for your sugar shack in Saint-Jérôme, for your agency in Gaspé, for your recruitment company in Toronto, for your headhunting company in Sherbrooke, for your Clinic in Whitehorse
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe