Web Writing for your organization in Magog is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Magog combines writing skills with a deep understanding of digital requirements, SEO for your organization in Magog, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Magog.
Here are the requirements to follow for Web Writing for your organization in Magog:
A Web writer isn't just someone who writes well. Web Writing for your organization in Magog is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Magog and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Magog, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Magog aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Magog just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Magog that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Magog, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Magog.
Web content for your organization in Magog has to be very precisely structured if you want to extend the time users spend on a website for your organization in Magog. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Magog!
Web Writing for your organization in Magog also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Magog, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Magog. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Edmonton, for your NPO in Notre-Dame-des-Pins, for your transportation company in Sainte-Marie-de-Beauce, for your hockey league in Beauceville, for your hotel in the Eastern Townships, for your restaurant in Canada, for your business in Outaouais, for your company in Mont-Tremblant, for your SME in Sherbrooke, for your car dealership in Quebec, for your startup in Chambly, for your small town in Saint-Jean-sur-Richelieu, for your store in Chaudière-Appalaches, for your shop in Black Lake, for your thrift shop in East-Broughton, for your shoe store in Montmagny, for your clothing store in Calgary, for your electronics store in Mirabel, for your robotics store in Regina, for your eyewear store in Bromont, for your furniture store in Drummondville, for your construction company in Calgary, for your hostel in La Tuque, for your lodging in Plateau-Mont-Royal, for your camping in Regina, for your outfitter in Shawinigan, for your printing house in Lasalle, for your financial service company in Candiac, for your organization in Verdun, for your nonprofit organization in Plateau-Mont-Royal, for your non profit organization in Whitehorse, for your small business in Gaspé, for your insurance broker in La Tuque, for your human ressources in Nuns' Island, for your non profit in Baie-Comeau, for your HR in Chateauguay, for your warehouse in Lachenaie, for your bed and breakfast in Gaspésie, for your spa in Chicoutimi, for your brewery in the Eastern Townships, for your city in Shawinigan, for your town in Saint-Hubert, for your microbrewery in Chateauguay, for your association in Pierrefonds, for your tourism association in Rimouski, for your regional tourism association in Verdun, for your RTA in Shawinigan, for your pub in La Tuque, for your bistro in Halifax, for your salon in Boisbriand, for your hairdressing salon in Centre-du-Québec, for your beauty salon in Beauport, for your plumbing company in Drummondville, for your sugar shack in Chateauguay, for your agency in Lac-Saint-Jean, for your recruitment company in Mascouche, for your headhunting company in Mauricie, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe