Web Writing for your organization in Halifax is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Halifax combines writing skills with a deep understanding of digital requirements, SEO for your organization in Halifax, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Halifax.
Here are the requirements to follow for Web Writing for your organization in Halifax:
A Web writer isn't just someone who writes well. Web Writing for your organization in Halifax is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Halifax and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Halifax, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Halifax aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Halifax just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Halifax that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Halifax, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Halifax.
Web content for your organization in Halifax has to be very precisely structured if you want to extend the time users spend on a website for your organization in Halifax. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Halifax!
Web Writing for your organization in Halifax also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Halifax, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Halifax. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montérégie, for your NPO in Sept-Îles, for your transportation company in Yellowknife, for your hockey league in Lac-Saint-Jean, for your hotel in Bas-Saint-Laurent, for your restaurant in Nuns' Island, for your business in Calgary, for your company in Saguenay-Lac-Saint-Jean, for your SME in Hochelaga-Maisonneuve, for your car dealership in Rivière-du-Loup, for your startup in Abitibi-Témiscamingue, for your small town in Halifax, for your store in Magog, for your shop in the South Shore, for your thrift shop in Saint-Jean-sur-Richelieu, for your shoe store in Sherbrooke, for your clothing store in Côte-Nord, for your electronics store in Robertsonville, for your robotics store in Shawinigan, for your eyewear store in Saint-Jérôme, for your furniture store in Sainte-Thérèse, for your construction company in Victoriaville, for your hostel in Charlottetown, for your lodging in Sept-Îles, for your camping in Sainte-Thérèse, for your outfitter in Shawinigan, for your printing house in Saint-Léonard, for your financial service company in Tremblant, for your organization in Chateauguay, for your nonprofit organization in Vancouver, for your non profit organization in Beauport, for your small business in Montmagny, for your insurance broker in Bas-Saint-Laurent, for your human ressources in Shawinigan, for your non profit in Gatineau, for your HR in Montérégie, for your warehouse in Trois-Pistoles, for your bed and breakfast in Mascouche, for your spa in Beauceville, for your brewery in Gatineau, for your city in Centre-du-Québec, for your town in Kirkland, for your microbrewery in Yellowknife, for your association in Bas-Saint-Laurent, for your tourism association in Halifax, for your regional tourism association in Centre-du-Québec, for your RTA in Sherbrooke, for your pub in Halifax, for your bistro in Centre-du-Québec, for your salon in Longueuil, for your hairdressing salon in Anjou, for your beauty salon in Drummondville, for your plumbing company in Beauceville, for your sugar shack in Victoriaville, for your agency in Magog, for your recruitment company in Calgary, for your headhunting company in Nuns' Island, for your Clinic in Beauport
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe