Web Writing for your organization in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your organization in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Edmonton.
Here are the requirements to follow for Web Writing for your organization in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your organization in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Edmonton.
Web content for your organization in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your organization in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Edmonton!
Web Writing for your organization in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pointe-Claire, for your NPO in Chambly, for your transportation company in Pierrefonds, for your hockey league in La Tuque, for your hotel in Thetford Mines, for your restaurant in Boucherville, for your business in Lachine, for your company in Trois-Pistoles, for your SME in Black Lake, for your car dealership in Canada, for your startup in the Laurentians, for your small town in Canada, for your store in Saint-Hyacinthe, for your shop in Côte-Nord, for your thrift shop in Edmonton, for your shoe store in Montérégie, for your clothing store in Robertsonville, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Edmonton, for your eyewear store in the Magdalen Islands, for your furniture store in Longueuil, for your construction company in Black Lake, for your hostel in Mirabel, for your lodging in Pointe-Claire, for your camping in Napierville, for your outfitter in the South Shore, for your printing house in the Eastern Townships, for your financial service company in Abitibi-Témiscamingue, for your organization in Canada, for your nonprofit organization in Napierville, for your non profit organization in Montreal, for your small business in Bas-Saint-Laurent, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Pierrefonds, for your non profit in Côte-des-Neiges, for your HR in East-Broughton, for your warehouse in La Tuque, for your bed and breakfast in Sainte-Thérèse, for your spa in Mont-Tremblant, for your brewery in Lachine, for your city in Toronto, for your town in Whitehorse, for your microbrewery in the South Shore, for your association in La Tuque, for your tourism association in Sainte-Thérèse, for your regional tourism association in Mauricie, for your RTA in Boucherville, for your pub in the Eastern Townships, for your bistro in Drummondville, for your salon in Thetford Mines, for your hairdressing salon in Pierrefonds, for your beauty salon in Baie-Comeau, for your plumbing company in Plessisville, for your sugar shack in Bromont, for your agency in Bas-Saint-Laurent, for your recruitment company in Trois-Rivières, for your headhunting company in Quebec City, for your Clinic in Lasalle
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe