Web Writing for your organization in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your organization in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Edmonton.
Here are the requirements to follow for Web Writing for your organization in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your organization in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Edmonton.
Web content for your organization in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your organization in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Edmonton!
Web Writing for your organization in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in Gaspésie, for your transportation company in Plateau-Mont-Royal, for your hockey league in Lévis, for your hotel in Lanaudière, for your restaurant in Winnipeg, for your business in Côte-Nord, for your company in Côte-des-Neiges, for your SME in Anjou, for your car dealership in Vancouver, for your startup in Outaouais, for your small town in Mauricie, for your store in Kirkland, for your shop in Edmonton, for your thrift shop in the Eastern Townships, for your shoe store in Brossard, for your clothing store in NDG, for your electronics store in Verdun, for your robotics store in Gaspé, for your eyewear store in NDG, for your furniture store in La Tuque, for your construction company in Sept-Îles, for your hostel in Drummondville, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Lévis, for your outfitter in the Laurentians, for your printing house in Bas-Saint-Laurent, for your financial service company in Québec Maritime, for your organization in Pointe-Claire, for your nonprofit organization in Iqaluit, for your non profit organization in Hochelaga-Maisonneuve, for your small business in the South Shore, for your insurance broker in Notre-Dame-des-Pins, for your human ressources in Beauport, for your non profit in Montérégie, for your HR in Rivière-du-Loup, for your warehouse in Toronto, for your bed and breakfast in Sorel-Tracy, for your spa in Rimouski, for your brewery in La Prairie, for your city in Chandler, for your town in Saint-Laurent, for your microbrewery in Saint-Jérôme, for your association in Boucherville, for your tourism association in Terrebonne, for your regional tourism association in Princeville, for your RTA in Chaudière-Appalaches, for your pub in Chateauguay, for your bistro in Mascouche, for your salon in Chateauguay, for your hairdressing salon in Canada, for your beauty salon in Outaouais, for your plumbing company in Mauricie, for your sugar shack in Sept-Îles, for your agency in Boisbriand, for your recruitment company in Shawinigan, for your headhunting company in Laval, for your Clinic in Mont-Tremblant
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe