Web Writing for your organization in Candiac is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization in Candiac combines writing skills with a deep understanding of digital requirements, SEO for your organization in Candiac, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization in Candiac.
Here are the requirements to follow for Web Writing for your organization in Candiac:
A Web writer isn't just someone who writes well. Web Writing for your organization in Candiac is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization in Candiac and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization in Candiac, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization in Candiac aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization in Candiac just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization in Candiac that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization in Candiac, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization in Candiac.
Web content for your organization in Candiac has to be very precisely structured if you want to extend the time users spend on a website for your organization in Candiac. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization in Candiac!
Web Writing for your organization in Candiac also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization in Candiac, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization in Candiac. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Halifax, for your NPO in Gaspésie, for your transportation company in NDG, for your hockey league in Sorel-Tracy, for your hotel in Winnipeg, for your restaurant in Nord-du-Québec, for your business in Mirabel, for your company in Black Lake, for your SME in Kirkland, for your car dealership in Quebec City, for your startup in Princeville, for your small town in Nuns' Island, for your store in Pointe-Claire, for your shop in Chaudière-Appalaches, for your thrift shop in Sherbrooke, for your shoe store in Black Lake, for your clothing store in Charlottetown, for your electronics store in Lévis, for your robotics store in Québec Maritime, for your eyewear store in Boisbriand, for your furniture store in Longueuil, for your construction company in Joliette, for your hostel in NDG, for your lodging in Abitibi-Témiscamingue, for your camping in Chicoutimi, for your outfitter in Whitehorse, for your printing house in Canada, for your financial service company in Hochelaga-Maisonneuve, for your organization in the South Shore, for your nonprofit organization in La Prairie, for your non profit organization in Saint-Eustache, for your small business in Repentigny, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Magog, for your non profit in Montreal, for your HR in Sainte-Thérèse, for your warehouse in Drummondville, for your bed and breakfast in Sorel-Tracy, for your spa in NDG, for your brewery in Terrebonne, for your city in the Magdalen Islands, for your town in Tremblant, for your microbrewery in Scott, for your association in Fredericton, for your tourism association in Verdun, for your regional tourism association in Shawinigan, for your RTA in the Magdalen Islands, for your pub in Robertsonville, for your bistro in Repentigny, for your salon in Saint-Hyacinthe, for your hairdressing salon in Calgary, for your beauty salon in La Prairie, for your plumbing company in Lachine, for your sugar shack in Mauricie, for your agency in Candiac, for your recruitment company in Rimouski, for your headhunting company in Vallée-Jonction, for your Clinic in Mont-Tremblant
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe