Web Writing for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for Web Writing for your organization:
A Web writer isn't just someone who writes well. Web Writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web Writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Princeville, for your NPO in Mont-Tremblant, for your transportation company in Côte-des-Neiges, for your hockey league in Rivière-du-Loup, for your hotel in Chambly, for your restaurant in Kirkland, for your business in Rimouski, for your company in Fredericton, for your SME in Whitehorse, for your car dealership in Terrebonne, for your startup in Yellowknife, for your small town in Magog, for your store in Joliette, for your shop in Baie-Comeau, for your thrift shop in La Prairie, for your shoe store in Vallée-Jonction, for your clothing store in Sept-Îles, for your electronics store in Halifax, for your robotics store in Winnipeg, for your eyewear store in Fredericton, for your furniture store in Boucherville, for your construction company in Shawinigan, for your hostel in Mirabel, for your lodging in Sainte-Thérèse, for your camping in Québec Maritime, for your outfitter in Sorel-Tracy, for your printing house in Saguenay, for your financial service company in Saint-Georges, for your organization in East-Broughton, for your nonprofit organization in Calgary, for your non profit organization in Notre-Dame-des-Pins, for your small business in Yellowknife, for your insurance broker in Magog, for your human ressources in Canada, for your non profit in Saint-Hubert, for your HR in Pierrefonds, for your warehouse in Pointe-Claire, for your bed and breakfast in Gatineau, for your spa in Scott, for your brewery in Chicoutimi, for your city in Bromont, for your town in Montreal, for your microbrewery in Ottawa, for your association in Saint-Georges, for your tourism association in Granby, for your regional tourism association in Yellowknife, for your RTA in Chateauguay, for your pub in Scott, for your bistro in the South Shore, for your salon in La Tuque, for your hairdressing salon in Joliette, for your beauty salon in Plateau-Mont-Royal, for your plumbing company in Drummondville, for your sugar shack in Trois-Pistoles, for your agency in Victoriaville, for your recruitment company in Gatineau, for your headhunting company in Montmagny, for your Clinic in Nuns' Island
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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