Web Writing for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for Web Writing for your organization:
A Web writer isn't just someone who writes well. Web Writing for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web Writing for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Princeville, for your transportation company in Magog, for your hockey league in Saint-Georges, for your hotel in Scott, for your restaurant in Tremblant, for your business in Dorval, for your company in the Laurentians, for your SME in Québec Maritime, for your car dealership in Sherbrooke, for your startup in Côte-Nord, for your small town in Abitibi-Témiscamingue, for your store in Tremblant, for your shop in Chambly, for your thrift shop in Joliette, for your shoe store in Fredericton, for your clothing store in Lachenaie, for your electronics store in Quebec City, for your robotics store in Chaudière-Appalaches, for your eyewear store in Abitibi-Témiscamingue, for your furniture store in Outaouais, for your construction company in Verdun, for your hostel in North Montreal, for your lodging in Halifax, for your camping in Scott, for your outfitter in Mirabel, for your printing house in Baie-Comeau, for your financial service company in La Tuque, for your organization in Saint-Eustache, for your nonprofit organization in Sept-Îles, for your non profit organization in Edmonton, for your small business in Edmonton, for your insurance broker in Plateau-Mont-Royal, for your human ressources in Black Lake, for your non profit in Lasalle, for your HR in Shawinigan, for your warehouse in Gaspésie, for your bed and breakfast in Toronto, for your spa in Mirabel, for your brewery in Laval, for your city in Mirabel, for your town in Toronto, for your microbrewery in Saguenay, for your association in Bromont, for your tourism association in Chicoutimi, for your regional tourism association in Anjou, for your RTA in Sherbrooke, for your pub in Drummondville, for your bistro in Chateauguay, for your salon in Montmagny, for your hairdressing salon in Lac-Saint-Jean, for your beauty salon in Bas-Saint-Laurent, for your plumbing company in La Prairie, for your sugar shack in Montérégie, for your agency in Montreal, for your recruitment company in Winnipeg, for your headhunting company in Baie-Comeau, for your Clinic in Black Lake
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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