Web Writing for your NPO in Outaouais is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Outaouais combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Outaouais, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Outaouais.
Here are the requirements to follow for Web Writing for your NPO in Outaouais:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Outaouais is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Outaouais and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Outaouais, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Outaouais aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Outaouais just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Outaouais that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Outaouais, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Outaouais.
Web content for your NPO in Outaouais has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Outaouais. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Outaouais!
Web Writing for your NPO in Outaouais also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Outaouais, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Outaouais. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jérôme, for your NPO in Rivière-du-Loup, for your transportation company in Lachenaie, for your hockey league in Scott, for your hotel in Terrebonne, for your restaurant in Princeville, for your business in Bas-Saint-Laurent, for your company in the Eastern Townships, for your SME in Outaouais, for your car dealership in Terrebonne, for your startup in NDG, for your small town in Lachenaie, for your store in Magog, for your shop in Whitehorse, for your thrift shop in Whitehorse, for your shoe store in Scott, for your clothing store in Boisbriand, for your electronics store in Saint-Georges, for your robotics store in Estrie, for your eyewear store in Trois-Rivières, for your furniture store in Yellowknife, for your construction company in Mont-Tremblant, for your hostel in Calgary, for your lodging in Victoriaville, for your camping in Rimouski, for your outfitter in Gaspé, for your printing house in Gaspé, for your financial service company in Repentigny, for your organization in Joliette, for your nonprofit organization in Côte-Nord, for your non profit organization in Chambly, for your small business in Montmagny, for your insurance broker in Saint-Hyacinthe, for your human ressources in Saint-Hubert, for your non profit in Repentigny, for your HR in Chandler, for your warehouse in Plateau-Mont-Royal, for your bed and breakfast in Nord-du-Québec, for your spa in Saint-Hubert, for your brewery in Bromont, for your city in Estrie, for your town in Saint-Hyacinthe, for your microbrewery in Fredericton, for your association in Ottawa, for your tourism association in Laval, for your regional tourism association in Quebec, for your RTA in Granby, for your pub in Edmonton, for your bistro in Ottawa, for your salon in Sainte-Thérèse, for your hairdressing salon in Granby, for your beauty salon in Drummondville, for your plumbing company in Saint-Joseph-de-Beauce, for your sugar shack in Magog, for your agency in Yellowknife, for your recruitment company in North Montreal, for your headhunting company in Rivière-du-Loup, for your Clinic in Lachine
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe