Web Writing for your NPO in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in NDG combines writing skills with a deep understanding of digital requirements, SEO for your NPO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in NDG.
Here are the requirements to follow for Web Writing for your NPO in NDG:
A Web writer isn't just someone who writes well. Web Writing for your NPO in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in NDG.
Web content for your NPO in NDG has to be very precisely structured if you want to extend the time users spend on a website for your NPO in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in NDG!
Web Writing for your NPO in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Estrie, for your NPO in La Tuque, for your transportation company in Regina, for your hockey league in Beauport, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Black Lake, for your business in Sherbrooke, for your company in Mont-Tremblant, for your SME in Mirabel, for your car dealership in Canada, for your startup in Rimouski, for your small town in Saint-Georges, for your store in Longueuil, for your shop in Victoriaville, for your thrift shop in Beauport, for your shoe store in the South Shore, for your clothing store in Fredericton, for your electronics store in Boucherville, for your robotics store in Montmagny, for your eyewear store in Plateau-Mont-Royal, for your furniture store in Mauricie, for your construction company in Pierrefonds, for your hostel in Saint-Eustache, for your lodging in Beauport, for your camping in Brossard, for your outfitter in La Prairie, for your printing house in Chaudière-Appalaches, for your financial service company in Centre-du-Québec, for your organization in Trois-Pistoles, for your nonprofit organization in La Prairie, for your non profit organization in Vallée-Jonction, for your small business in Edmonton, for your insurance broker in Lac-Saint-Jean, for your human ressources in Vallée-Jonction, for your non profit in Candiac, for your HR in Lévis, for your warehouse in Regina, for your bed and breakfast in Montérégie, for your spa in Nord-du-Québec, for your brewery in Plessisville, for your city in Winnipeg, for your town in Yellowknife, for your microbrewery in Québec Maritime, for your association in Sept-Îles, for your tourism association in Plateau-Mont-Royal, for your regional tourism association in Trois-Rivières, for your RTA in Nuns' Island, for your pub in Tremblant, for your bistro in Sainte-Marie-de-Beauce, for your salon in Drummondville, for your hairdressing salon in Sept-Îles, for your beauty salon in Vallée-Jonction, for your plumbing company in Terrebonne, for your sugar shack in Mauricie, for your agency in Saguenay, for your recruitment company in Montmagny, for your headhunting company in Napierville, for your Clinic in North Montreal
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe