Web Writing for your NPO in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Montreal.
Here are the requirements to follow for Web Writing for your NPO in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Montreal.
Web content for your NPO in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Montreal!
Web Writing for your NPO in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Bromont, for your NPO in Beauport, for your transportation company in Saguenay-Lac-Saint-Jean, for your hockey league in Beauceville, for your hotel in Montmagny, for your restaurant in Vancouver, for your business in Boucherville, for your company in Anjou, for your SME in the Laurentians, for your car dealership in Mascouche, for your startup in Ottawa, for your small town in Yellowknife, for your store in Edmonton, for your shop in Plessisville, for your thrift shop in Chateauguay, for your shoe store in Montérégie, for your clothing store in Dorval, for your electronics store in Winnipeg, for your robotics store in Boisbriand, for your eyewear store in Ottawa, for your furniture store in Sainte-Marie-de-Beauce, for your construction company in Sainte-Marie-de-Beauce, for your hostel in Lachine, for your lodging in Saint-Georges, for your camping in Sainte-Marie-de-Beauce, for your outfitter in Saint-Hubert, for your printing house in Tremblant, for your financial service company in Québec Maritime, for your organization in Sherbrooke, for your nonprofit organization in Candiac, for your non profit organization in Notre-Dame-des-Pins, for your small business in Joliette, for your insurance broker in the Laurentians, for your human ressources in Nuns' Island, for your non profit in Mascouche, for your HR in Winnipeg, for your warehouse in Iqaluit, for your bed and breakfast in Chaudière-Appalaches, for your spa in Chateauguay, for your brewery in Saint-Jean-sur-Richelieu, for your city in Sainte-Thérèse, for your town in Terrebonne, for your microbrewery in Sept-Îles, for your association in Drummondville, for your tourism association in the Magdalen Islands, for your regional tourism association in Outaouais, for your RTA in Abitibi-Témiscamingue, for your pub in Baie-Comeau, for your bistro in Lachine, for your salon in Brossard, for your hairdressing salon in Napierville, for your beauty salon in Longueuil, for your plumbing company in Terrebonne, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Montmagny, for your recruitment company in Notre-Dame-des-Pins, for your headhunting company in Dorval, for your Clinic in Ottawa
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe