Web Writing for your NPO in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Montreal.
Here are the requirements to follow for Web Writing for your NPO in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Montreal.
Web content for your NPO in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Montreal!
Web Writing for your NPO in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in Pierrefonds, for your transportation company in Charlottetown, for your hockey league in Trois-Pistoles, for your hotel in Vallée-Jonction, for your restaurant in Chambly, for your business in Iqaluit, for your company in Longueuil, for your SME in Hochelaga-Maisonneuve, for your car dealership in Mauricie, for your startup in Sorel-Tracy, for your small town in Sept-Îles, for your store in Granby, for your shop in Saint-Joseph-de-Beauce, for your thrift shop in Plessisville, for your shoe store in Pointe-Claire, for your clothing store in Boucherville, for your electronics store in Iqaluit, for your robotics store in Granby, for your eyewear store in Chandler, for your furniture store in Beauceville, for your construction company in Tremblant, for your hostel in Outaouais, for your lodging in Laval, for your camping in Gaspé, for your outfitter in Terrebonne, for your printing house in Rosemont, for your financial service company in Candiac, for your organization in Chaudière-Appalaches, for your nonprofit organization in the Magdalen Islands, for your non profit organization in Regina, for your small business in Sept-Îles, for your insurance broker in Boucherville, for your human ressources in Terrebonne, for your non profit in Saint-Joseph-de-Beauce, for your HR in Chateauguay, for your warehouse in NDG, for your bed and breakfast in Lachenaie, for your spa in Shawinigan, for your brewery in Canada, for your city in Ottawa, for your town in Lachenaie, for your microbrewery in Rivière-du-Loup, for your association in the Laurentians, for your tourism association in La Prairie, for your regional tourism association in Montreal, for your RTA in Iqaluit, for your pub in the Laurentians, for your bistro in Notre-Dame-des-Pins, for your salon in Pointe-Claire, for your hairdressing salon in Montérégie, for your beauty salon in Candiac, for your plumbing company in Laval, for your sugar shack in Sorel-Tracy, for your agency in Quebec, for your recruitment company in Scott, for your headhunting company in Abitibi-Témiscamingue, for your Clinic in Plessisville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe