Web Writing for your NPO in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Montreal.
Here are the requirements to follow for Web Writing for your NPO in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Montreal.
Web content for your NPO in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Montreal!
Web Writing for your NPO in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Yellowknife, for your NPO in Regina, for your transportation company in Vallée-Jonction, for your hockey league in Montérégie, for your hotel in Pierrefonds, for your restaurant in Lévis, for your business in Beauport, for your company in Pierrefonds, for your SME in Lanaudière, for your car dealership in Edmonton, for your startup in Pointe-Claire, for your small town in Beauceville, for your store in Beauport, for your shop in Trois-Pistoles, for your thrift shop in Tremblant, for your shoe store in Lévis, for your clothing store in Estrie, for your electronics store in Repentigny, for your robotics store in Lasalle, for your eyewear store in Côte-Nord, for your furniture store in North Montreal, for your construction company in Gaspé, for your hostel in Saguenay, for your lodging in Chateauguay, for your camping in Boisbriand, for your outfitter in Whitehorse, for your printing house in Chaudière-Appalaches, for your financial service company in Saint-Joseph-de-Beauce, for your organization in Mont-Tremblant, for your nonprofit organization in Boucherville, for your non profit organization in Whitehorse, for your small business in Chaudière-Appalaches, for your insurance broker in Chambly, for your human ressources in Mirabel, for your non profit in Halifax, for your HR in Candiac, for your warehouse in NDG, for your bed and breakfast in Yellowknife, for your spa in Chicoutimi, for your brewery in Mirabel, for your city in Saint-Eustache, for your town in Quebec City, for your microbrewery in Napierville, for your association in Black Lake, for your tourism association in Sorel-Tracy, for your regional tourism association in Chicoutimi, for your RTA in Anjou, for your pub in Quebec City, for your bistro in the Eastern Townships, for your salon in Saint-Hyacinthe, for your hairdressing salon in Rimouski, for your beauty salon in Toronto, for your plumbing company in Gaspé, for your sugar shack in Chambly, for your agency in Sainte-Thérèse, for your recruitment company in Winnipeg, for your headhunting company in Boisbriand, for your Clinic in Hochelaga-Maisonneuve
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe