Web Writing for your NPO in Magog is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Magog combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Magog, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Magog.
Here are the requirements to follow for Web Writing for your NPO in Magog:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Magog is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Magog and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Magog, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Magog aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Magog just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Magog that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Magog, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Magog.
Web content for your NPO in Magog has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Magog. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Magog!
Web Writing for your NPO in Magog also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Magog, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Magog. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montreal, for your NPO in Abitibi-Témiscamingue, for your transportation company in NDG, for your hockey league in Saint-Eustache, for your hotel in Mascouche, for your restaurant in Nord-du-Québec, for your business in Vallée-Jonction, for your company in Saint-Eustache, for your SME in the Eastern Townships, for your car dealership in Mauricie, for your startup in Trois-Rivières, for your small town in Nuns' Island, for your store in Trois-Rivières, for your shop in Saint-Jérôme, for your thrift shop in Gaspésie, for your shoe store in Québec Maritime, for your clothing store in Nuns' Island, for your electronics store in Drummondville, for your robotics store in Rosemont, for your eyewear store in Joliette, for your furniture store in Ottawa, for your construction company in Boucherville, for your hostel in Longueuil, for your lodging in Beauport, for your camping in Saint-Hyacinthe, for your outfitter in Ottawa, for your printing house in Thetford Mines, for your financial service company in La Prairie, for your organization in Ottawa, for your nonprofit organization in Laval, for your non profit organization in Boisbriand, for your small business in Saint-Léonard, for your insurance broker in Repentigny, for your human ressources in Repentigny, for your non profit in Notre-Dame-des-Pins, for your HR in Toronto, for your warehouse in Sainte-Thérèse, for your bed and breakfast in Laval, for your spa in Anjou, for your brewery in Trois-Pistoles, for your city in Plessisville, for your town in Regina, for your microbrewery in Outaouais, for your association in Bas-Saint-Laurent, for your tourism association in Napierville, for your regional tourism association in Gatineau, for your RTA in Lasalle, for your pub in Rivière-du-Loup, for your bistro in the Magdalen Islands, for your salon in Bas-Saint-Laurent, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in Saint-Jean-sur-Richelieu, for your plumbing company in Saint-Laurent, for your sugar shack in La Tuque, for your agency in Lachenaie, for your recruitment company in Fredericton, for your headhunting company in Sorel-Tracy, for your Clinic in Chateauguay
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe