Web Writing for your NPO in Laval is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Laval combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Laval, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Laval.
Here are the requirements to follow for Web Writing for your NPO in Laval:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Laval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Laval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Laval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Laval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Laval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Laval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Laval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Laval.
Web content for your NPO in Laval has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Laval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Laval!
Web Writing for your NPO in Laval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Laval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Laval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Bromont, for your NPO in Vallée-Jonction, for your transportation company in Lasalle, for your hockey league in Mont-Tremblant, for your hotel in Chateauguay, for your restaurant in NDG, for your business in Lanaudière, for your company in Kirkland, for your SME in Beauceville, for your car dealership in Boucherville, for your startup in Edmonton, for your small town in Magog, for your store in La Prairie, for your shop in Sainte-Marie-de-Beauce, for your thrift shop in Brossard, for your shoe store in Halifax, for your clothing store in Lévis, for your electronics store in Plateau-Mont-Royal, for your robotics store in Chandler, for your eyewear store in Lanaudière, for your furniture store in Montmagny, for your construction company in the Laurentians, for your hostel in Edmonton, for your lodging in Quebec City, for your camping in Repentigny, for your outfitter in Halifax, for your printing house in the Magdalen Islands, for your financial service company in Montreal, for your organization in Lanaudière, for your nonprofit organization in the Magdalen Islands, for your non profit organization in Nuns' Island, for your small business in Saguenay, for your insurance broker in Pierrefonds, for your human ressources in Abitibi-Témiscamingue, for your non profit in Saint-Jérôme, for your HR in Trois-Pistoles, for your warehouse in Mirabel, for your bed and breakfast in Saint-Eustache, for your spa in the Laurentians, for your brewery in Chambly, for your city in Magog, for your town in Boucherville, for your microbrewery in Victoriaville, for your association in Repentigny, for your tourism association in Saint-Jérôme, for your regional tourism association in Outaouais, for your RTA in Chicoutimi, for your pub in Tremblant, for your bistro in Saguenay-Lac-Saint-Jean, for your salon in Mascouche, for your hairdressing salon in Sainte-Marie-de-Beauce, for your beauty salon in Gaspé, for your plumbing company in Saguenay-Lac-Saint-Jean, for your sugar shack in Saint-Jérôme, for your agency in Longueuil, for your recruitment company in Napierville, for your headhunting company in Notre-Dame-des-Pins, for your Clinic in the Laurentians
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe