Web Writing for your NPO in Halifax is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Halifax combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Halifax, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Halifax.
Here are the requirements to follow for Web Writing for your NPO in Halifax:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Halifax is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Halifax and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Halifax, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Halifax aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Halifax just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Halifax that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Halifax, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Halifax.
Web content for your NPO in Halifax has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Halifax. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Halifax!
Web Writing for your NPO in Halifax also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Halifax, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Halifax. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Notre-Dame-des-Pins, for your NPO in Mont-Tremblant, for your transportation company in Plessisville, for your hockey league in Mont-Tremblant, for your hotel in Tremblant, for your restaurant in Quebec, for your business in Saint-Eustache, for your company in Yellowknife, for your SME in Fredericton, for your car dealership in Laval, for your startup in Shawinigan, for your small town in Black Lake, for your store in Quebec City, for your shop in Candiac, for your thrift shop in Saint-Hyacinthe, for your shoe store in Baie-Comeau, for your clothing store in Saguenay, for your electronics store in Plateau-Mont-Royal, for your robotics store in Saint-Léonard, for your eyewear store in Canada, for your furniture store in Abitibi-Témiscamingue, for your construction company in La Tuque, for your hostel in the Laurentians, for your lodging in the Eastern Townships, for your camping in Tremblant, for your outfitter in Baie-Comeau, for your printing house in Quebec, for your financial service company in NDG, for your organization in Hochelaga-Maisonneuve, for your nonprofit organization in Notre-Dame-des-Pins, for your non profit organization in Abitibi-Témiscamingue, for your small business in Trois-Rivières, for your insurance broker in Pointe-Claire, for your human ressources in Charlottetown, for your non profit in Nord-du-Québec, for your HR in Rimouski, for your warehouse in Joliette, for your bed and breakfast in Vallée-Jonction, for your spa in Montérégie, for your brewery in Chateauguay, for your city in Black Lake, for your town in Hochelaga-Maisonneuve, for your microbrewery in Napierville, for your association in Repentigny, for your tourism association in Victoriaville, for your regional tourism association in Centre-du-Québec, for your RTA in Chambly, for your pub in Côte-des-Neiges, for your bistro in Côte-des-Neiges, for your salon in Chaudière-Appalaches, for your hairdressing salon in Pointe-Claire, for your beauty salon in Terrebonne, for your plumbing company in the Magdalen Islands, for your sugar shack in Vancouver, for your agency in Saint-Eustache, for your recruitment company in Rosemont, for your headhunting company in Baie-Comeau, for your Clinic in Lasalle
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe