Web Writing for your NPO in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Gatineau.
Here are the requirements to follow for Web Writing for your NPO in Gatineau:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Gatineau.
Web content for your NPO in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Gatineau!
Web Writing for your NPO in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sainte-Thérèse, for your NPO in Outaouais, for your transportation company in Montérégie, for your hockey league in Calgary, for your hotel in Côte-Nord, for your restaurant in the Laurentians, for your business in Côte-des-Neiges, for your company in Saint-Jérôme, for your SME in Halifax, for your car dealership in Edmonton, for your startup in Anjou, for your small town in La Tuque, for your store in Candiac, for your shop in Repentigny, for your thrift shop in Shawinigan, for your shoe store in Saint-Léonard, for your clothing store in Sherbrooke, for your electronics store in Estrie, for your robotics store in Saint-Jérôme, for your eyewear store in Boucherville, for your furniture store in Magog, for your construction company in Chicoutimi, for your hostel in Lac-Saint-Jean, for your lodging in Anjou, for your camping in Drummondville, for your outfitter in Dorval, for your printing house in Quebec, for your financial service company in Halifax, for your organization in Verdun, for your nonprofit organization in Whitehorse, for your non profit organization in Estrie, for your small business in Toronto, for your insurance broker in Sherbrooke, for your human ressources in Gaspé, for your non profit in Hochelaga-Maisonneuve, for your HR in Bromont, for your warehouse in Saint-Léonard, for your bed and breakfast in Winnipeg, for your spa in Trois-Rivières, for your brewery in Canada, for your city in Plessisville, for your town in Sherbrooke, for your microbrewery in Côte-Nord, for your association in Napierville, for your tourism association in Saint-Jérôme, for your regional tourism association in Sorel-Tracy, for your RTA in Saint-Joseph-de-Beauce, for your pub in Granby, for your bistro in Joliette, for your salon in Terrebonne, for your hairdressing salon in Rivière-du-Loup, for your beauty salon in the Laurentians, for your plumbing company in Robertsonville, for your sugar shack in the Magdalen Islands, for your agency in Saint-Georges, for your recruitment company in Fredericton, for your headhunting company in La Tuque, for your Clinic in Repentigny
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe