Web Writing for your NPO in Estrie is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Estrie combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Estrie, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Estrie.
Here are the requirements to follow for Web Writing for your NPO in Estrie:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Estrie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Estrie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Estrie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Estrie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Estrie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Estrie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Estrie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Estrie.
Web content for your NPO in Estrie has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Estrie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Estrie!
Web Writing for your NPO in Estrie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Estrie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Estrie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachine, for your NPO in Magog, for your transportation company in Estrie, for your hockey league in Granby, for your hotel in Estrie, for your restaurant in Edmonton, for your business in Lanaudière, for your company in Lachenaie, for your SME in Verdun, for your car dealership in Brossard, for your startup in Abitibi-Témiscamingue, for your small town in Chateauguay, for your store in Gatineau, for your shop in Saguenay-Lac-Saint-Jean, for your thrift shop in Sherbrooke, for your shoe store in Lasalle, for your clothing store in Chicoutimi, for your electronics store in Beauport, for your robotics store in Montmagny, for your eyewear store in Shawinigan, for your furniture store in Saint-Léonard, for your construction company in Ottawa, for your hostel in Boisbriand, for your lodging in Regina, for your camping in Granby, for your outfitter in Quebec City, for your printing house in Pierrefonds, for your financial service company in the South Shore, for your organization in Mascouche, for your nonprofit organization in East-Broughton, for your non profit organization in Granby, for your small business in Saint-Hyacinthe, for your insurance broker in the South Shore, for your human ressources in Mauricie, for your non profit in Beauceville, for your HR in Princeville, for your warehouse in Charlottetown, for your bed and breakfast in Saint-Laurent, for your spa in Repentigny, for your brewery in Mirabel, for your city in Saint-Laurent, for your town in Drummondville, for your microbrewery in the Eastern Townships, for your association in Chicoutimi, for your tourism association in Chateauguay, for your regional tourism association in Edmonton, for your RTA in Thetford Mines, for your pub in Mirabel, for your bistro in Dorval, for your salon in Charlottetown, for your hairdressing salon in Robertsonville, for your beauty salon in Magog, for your plumbing company in Nord-du-Québec, for your sugar shack in Sainte-Thérèse, for your agency in Mirabel, for your recruitment company in Saint-Georges, for your headhunting company in Shawinigan, for your Clinic in Baie-Comeau
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe