Web Writing for your NPO in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO in Canada combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Canada.
Here are the requirements to follow for Web Writing for your NPO in Canada:
A Web writer isn't just someone who writes well. Web Writing for your NPO in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Canada.
Web content for your NPO in Canada has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Canada!
Web Writing for your NPO in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lévis, for your NPO in Lac-Saint-Jean, for your transportation company in the Eastern Townships, for your hockey league in Lévis, for your hotel in Lanaudière, for your restaurant in Ottawa, for your business in Granby, for your company in Saint-Jérôme, for your SME in Mauricie, for your car dealership in Outaouais, for your startup in Pierrefonds, for your small town in Abitibi-Témiscamingue, for your store in Montreal, for your shop in Repentigny, for your thrift shop in the Eastern Townships, for your shoe store in Saint-Hubert, for your clothing store in La Tuque, for your electronics store in Pointe-Claire, for your robotics store in Robertsonville, for your eyewear store in Terrebonne, for your furniture store in Baie-Comeau, for your construction company in Pointe-Claire, for your hostel in Saint-Jean-sur-Richelieu, for your lodging in Centre-du-Québec, for your camping in Bromont, for your outfitter in Plateau-Mont-Royal, for your printing house in Quebec City, for your financial service company in Ottawa, for your organization in Laval, for your nonprofit organization in NDG, for your non profit organization in Baie-Comeau, for your small business in Mirabel, for your insurance broker in Abitibi-Témiscamingue, for your human ressources in Lachine, for your non profit in the Magdalen Islands, for your HR in Terrebonne, for your warehouse in Thetford Mines, for your bed and breakfast in Whitehorse, for your spa in Repentigny, for your brewery in Nord-du-Québec, for your city in Montreal, for your town in Vancouver, for your microbrewery in Tremblant, for your association in Saint-Léonard, for your tourism association in Pierrefonds, for your regional tourism association in Verdun, for your RTA in Joliette, for your pub in Fredericton, for your bistro in Gatineau, for your salon in Pierrefonds, for your hairdressing salon in Pointe-Claire, for your beauty salon in Sainte-Marie-de-Beauce, for your plumbing company in Shawinigan, for your sugar shack in Ottawa, for your agency in Plateau-Mont-Royal, for your recruitment company in Montreal, for your headhunting company in Saint-Léonard, for your Clinic in Black Lake
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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