Web Writing for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web Writing for your NPO:
A Web writer isn't just someone who writes well. Web Writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web Writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Whitehorse, for your NPO in Yellowknife, for your transportation company in Lac-Saint-Jean, for your hockey league in Boisbriand, for your hotel in Canada, for your restaurant in Tremblant, for your business in Mascouche, for your company in Centre-du-Québec, for your SME in Nuns' Island, for your car dealership in Mirabel, for your startup in Trois-Rivières, for your small town in Magog, for your store in Boisbriand, for your shop in Saguenay, for your thrift shop in Laval, for your shoe store in Lachenaie, for your clothing store in Granby, for your electronics store in Verdun, for your robotics store in Anjou, for your eyewear store in Boisbriand, for your furniture store in Saint-Hubert, for your construction company in the Laurentians, for your hostel in La Prairie, for your lodging in Sorel-Tracy, for your camping in Terrebonne, for your outfitter in Saint-Jean-sur-Richelieu, for your printing house in Edmonton, for your financial service company in Lac-Saint-Jean, for your organization in Lachenaie, for your nonprofit organization in Brossard, for your non profit organization in Nuns' Island, for your small business in Outaouais, for your insurance broker in Halifax, for your human ressources in Anjou, for your non profit in Rimouski, for your HR in Winnipeg, for your warehouse in Saint-Jérôme, for your bed and breakfast in Trois-Rivières, for your spa in Napierville, for your brewery in NDG, for your city in Côte-Nord, for your town in Sorel-Tracy, for your microbrewery in Longueuil, for your association in Trois-Rivières, for your tourism association in East-Broughton, for your regional tourism association in Longueuil, for your RTA in Magog, for your pub in Nord-du-Québec, for your bistro in Sept-Îles, for your salon in Longueuil, for your hairdressing salon in Montérégie, for your beauty salon in Côte-des-Neiges, for your plumbing company in Saint-Jean-sur-Richelieu, for your sugar shack in Montreal, for your agency in Côte-Nord, for your recruitment company in Charlottetown, for your headhunting company in La Prairie, for your Clinic in Anjou
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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