Web Writing for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web Writing for your NPO:
A Web writer isn't just someone who writes well. Web Writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web Writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chaudière-Appalaches, for your NPO in Bromont, for your transportation company in Abitibi-Témiscamingue, for your hockey league in Chaudière-Appalaches, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Lévis, for your business in Verdun, for your company in Trois-Rivières, for your SME in La Prairie, for your car dealership in Kirkland, for your startup in Repentigny, for your small town in Sainte-Marie-de-Beauce, for your store in Lévis, for your shop in Toronto, for your thrift shop in Quebec, for your shoe store in Yellowknife, for your clothing store in Quebec, for your electronics store in Baie-Comeau, for your robotics store in the Eastern Townships, for your eyewear store in Brossard, for your furniture store in Beauport, for your construction company in Lanaudière, for your hostel in Gaspé, for your lodging in Dorval, for your camping in the Magdalen Islands, for your outfitter in Yellowknife, for your printing house in Saint-Jean-sur-Richelieu, for your financial service company in Rimouski, for your organization in Sherbrooke, for your nonprofit organization in Gaspésie, for your non profit organization in Centre-du-Québec, for your small business in La Prairie, for your insurance broker in Rimouski, for your human ressources in Baie-Comeau, for your non profit in Toronto, for your HR in Hochelaga-Maisonneuve, for your warehouse in Saint-Joseph-de-Beauce, for your bed and breakfast in Mauricie, for your spa in Chaudière-Appalaches, for your brewery in East-Broughton, for your city in East-Broughton, for your town in Chicoutimi, for your microbrewery in Brossard, for your association in Lachenaie, for your tourism association in Gatineau, for your regional tourism association in Quebec City, for your RTA in Lachine, for your pub in Rimouski, for your bistro in Pierrefonds, for your salon in Trois-Pistoles, for your hairdressing salon in Montérégie, for your beauty salon in Granby, for your plumbing company in Notre-Dame-des-Pins, for your sugar shack in La Tuque, for your agency in Saint-Hubert, for your recruitment company in Lasalle, for your headhunting company in Kirkland, for your Clinic in Notre-Dame-des-Pins
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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