Web Writing for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web Writing for your NPO:
A Web writer isn't just someone who writes well. Web Writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web Writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Calgary, for your transportation company in Beauceville, for your hockey league in Montérégie, for your hotel in Brossard, for your restaurant in Anjou, for your business in Mont-Tremblant, for your company in Saint-Hyacinthe, for your SME in the Magdalen Islands, for your car dealership in Mascouche, for your startup in the Magdalen Islands, for your small town in Saint-Hyacinthe, for your store in Estrie, for your shop in Nord-du-Québec, for your thrift shop in Centre-du-Québec, for your shoe store in Edmonton, for your clothing store in Longueuil, for your electronics store in Brossard, for your robotics store in Trois-Rivières, for your eyewear store in Magog, for your furniture store in Regina, for your construction company in Rivière-du-Loup, for your hostel in Kirkland, for your lodging in Dorval, for your camping in Edmonton, for your outfitter in Beauport, for your printing house in Iqaluit, for your financial service company in Beauport, for your organization in Granby, for your nonprofit organization in Saint-Jérôme, for your non profit organization in Sept-Îles, for your small business in Plessisville, for your insurance broker in Verdun, for your human ressources in Québec Maritime, for your non profit in Napierville, for your HR in the South Shore, for your warehouse in Saint-Georges, for your bed and breakfast in Rivière-du-Loup, for your spa in Kirkland, for your brewery in the Eastern Townships, for your city in Beauport, for your town in Verdun, for your microbrewery in Chandler, for your association in La Prairie, for your tourism association in Fredericton, for your regional tourism association in Drummondville, for your RTA in the South Shore, for your pub in Beauceville, for your bistro in Montreal, for your salon in Saint-Eustache, for your hairdressing salon in Mont-Tremblant, for your beauty salon in Nuns' Island, for your plumbing company in Trois-Pistoles, for your sugar shack in Lévis, for your agency in Gaspé, for your recruitment company in Montmagny, for your headhunting company in Repentigny, for your Clinic in Boisbriand
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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