Web Writing for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web Writing for your NPO:
A Web writer isn't just someone who writes well. Web Writing for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web Writing for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Estrie, for your NPO in Sainte-Thérèse, for your transportation company in North Montreal, for your hockey league in Calgary, for your hotel in Ottawa, for your restaurant in Halifax, for your business in Sainte-Marie-de-Beauce, for your company in Iqaluit, for your SME in Laval, for your car dealership in Lévis, for your startup in Whitehorse, for your small town in Chaudière-Appalaches, for your store in Baie-Comeau, for your shop in Montérégie, for your thrift shop in Boucherville, for your shoe store in Côte-Nord, for your clothing store in Toronto, for your electronics store in Montérégie, for your robotics store in Saint-Laurent, for your eyewear store in Black Lake, for your furniture store in Lanaudière, for your construction company in Chicoutimi, for your hostel in Côte-Nord, for your lodging in Saint-Léonard, for your camping in Magog, for your outfitter in Boucherville, for your printing house in Tremblant, for your financial service company in Tremblant, for your organization in the Laurentians, for your nonprofit organization in Lévis, for your non profit organization in Laval, for your small business in Saint-Joseph-de-Beauce, for your insurance broker in Sainte-Thérèse, for your human ressources in La Prairie, for your non profit in Gatineau, for your HR in Lac-Saint-Jean, for your warehouse in Lac-Saint-Jean, for your bed and breakfast in Thetford Mines, for your spa in Côte-Nord, for your brewery in Trois-Rivières, for your city in Saint-Léonard, for your town in Kirkland, for your microbrewery in Lévis, for your association in Shawinigan, for your tourism association in Iqaluit, for your regional tourism association in the Magdalen Islands, for your RTA in Charlottetown, for your pub in Abitibi-Témiscamingue, for your bistro in Sainte-Thérèse, for your salon in Gaspésie, for your hairdressing salon in East-Broughton, for your beauty salon in Pierrefonds, for your plumbing company in Saint-Jean-sur-Richelieu, for your sugar shack in East-Broughton, for your agency in Granby, for your recruitment company in Canada, for your headhunting company in Princeville, for your Clinic in La Tuque
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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