Web Writing for your nonprofit organization in Whitehorse is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization in Whitehorse combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization in Whitehorse, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization in Whitehorse.
Here are the requirements to follow for Web Writing for your nonprofit organization in Whitehorse:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization in Whitehorse is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization in Whitehorse and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization in Whitehorse, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization in Whitehorse aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization in Whitehorse just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization in Whitehorse that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization in Whitehorse, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization in Whitehorse.
Web content for your nonprofit organization in Whitehorse has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization in Whitehorse. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization in Whitehorse!
Web Writing for your nonprofit organization in Whitehorse also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization in Whitehorse, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization in Whitehorse. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Laurent, for your NPO in Beauport, for your transportation company in Pierrefonds, for your hockey league in Regina, for your hotel in Dorval, for your restaurant in the Eastern Townships, for your business in Mirabel, for your company in Toronto, for your SME in Côte-Nord, for your car dealership in Saint-Eustache, for your startup in Edmonton, for your small town in Notre-Dame-des-Pins, for your store in Joliette, for your shop in Gaspé, for your thrift shop in the Laurentians, for your shoe store in Mascouche, for your clothing store in Terrebonne, for your electronics store in Rimouski, for your robotics store in Trois-Rivières, for your eyewear store in Mascouche, for your furniture store in Dorval, for your construction company in Saint-Hyacinthe, for your hostel in Lasalle, for your lodging in the Eastern Townships, for your camping in Saint-Léonard, for your outfitter in Drummondville, for your printing house in La Prairie, for your financial service company in East-Broughton, for your organization in Vallée-Jonction, for your nonprofit organization in Saint-Eustache, for your non profit organization in NDG, for your small business in Mascouche, for your insurance broker in Nuns' Island, for your human ressources in Joliette, for your non profit in Iqaluit, for your HR in Mont-Tremblant, for your warehouse in Mirabel, for your bed and breakfast in Saint-Léonard, for your spa in Saint-Jean-sur-Richelieu, for your brewery in Princeville, for your city in Sept-Îles, for your town in the Laurentians, for your microbrewery in Scott, for your association in Quebec City, for your tourism association in Hochelaga-Maisonneuve, for your regional tourism association in the South Shore, for your RTA in Gatineau, for your pub in Charlottetown, for your bistro in Montérégie, for your salon in Plessisville, for your hairdressing salon in Joliette, for your beauty salon in Robertsonville, for your plumbing company in Saint-Georges, for your sugar shack in Plessisville, for your agency in Chateauguay, for your recruitment company in Boisbriand, for your headhunting company in Calgary, for your Clinic in Ottawa
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe