Web Writing for your nonprofit organization in the South Shore is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization in the South Shore combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization in the South Shore, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization in the South Shore.
Here are the requirements to follow for Web Writing for your nonprofit organization in the South Shore:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization in the South Shore.
Web content for your nonprofit organization in the South Shore has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization in the South Shore!
Web Writing for your nonprofit organization in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec City, for your NPO in Chandler, for your transportation company in Longueuil, for your hockey league in Gatineau, for your hotel in Sherbrooke, for your restaurant in Abitibi-Témiscamingue, for your business in Québec Maritime, for your company in Mont-Tremblant, for your SME in Saint-Laurent, for your car dealership in Hochelaga-Maisonneuve, for your startup in Yellowknife, for your small town in Lachenaie, for your store in Trois-Rivières, for your shop in Gaspé, for your thrift shop in NDG, for your shoe store in Côte-Nord, for your clothing store in Chaudière-Appalaches, for your electronics store in Mont-Tremblant, for your robotics store in Trois-Rivières, for your eyewear store in Bas-Saint-Laurent, for your furniture store in Sept-Îles, for your construction company in Abitibi-Témiscamingue, for your hostel in Bas-Saint-Laurent, for your lodging in Quebec, for your camping in Estrie, for your outfitter in Yellowknife, for your printing house in Hochelaga-Maisonneuve, for your financial service company in Iqaluit, for your organization in Iqaluit, for your nonprofit organization in Laval, for your non profit organization in Regina, for your small business in Halifax, for your insurance broker in Magog, for your human ressources in Winnipeg, for your non profit in La Prairie, for your HR in Saint-Laurent, for your warehouse in Vancouver, for your bed and breakfast in Gaspésie, for your spa in Victoriaville, for your brewery in Boisbriand, for your city in Yellowknife, for your town in Whitehorse, for your microbrewery in Longueuil, for your association in Lac-Saint-Jean, for your tourism association in Sherbrooke, for your regional tourism association in Winnipeg, for your RTA in Plessisville, for your pub in Québec Maritime, for your bistro in Whitehorse, for your salon in Gaspé, for your hairdressing salon in Mont-Tremblant, for your beauty salon in Granby, for your plumbing company in Iqaluit, for your sugar shack in Longueuil, for your agency in Winnipeg, for your recruitment company in Trois-Pistoles, for your headhunting company in Rosemont, for your Clinic in Longueuil
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe