Web Writing for your nonprofit organization in Magog is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization in Magog combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization in Magog, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization in Magog.
Here are the requirements to follow for Web Writing for your nonprofit organization in Magog:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization in Magog is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization in Magog and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization in Magog, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization in Magog aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization in Magog just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization in Magog that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization in Magog, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization in Magog.
Web content for your nonprofit organization in Magog has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization in Magog. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization in Magog!
Web Writing for your nonprofit organization in Magog also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization in Magog, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization in Magog. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jean-sur-Richelieu, for your NPO in Gaspé, for your transportation company in Sainte-Marie-de-Beauce, for your hockey league in Terrebonne, for your hotel in Terrebonne, for your restaurant in Sainte-Marie-de-Beauce, for your business in Fredericton, for your company in Kirkland, for your SME in Nord-du-Québec, for your car dealership in Chandler, for your startup in Plessisville, for your small town in Côte-Nord, for your store in Shawinigan, for your shop in Outaouais, for your thrift shop in Saint-Joseph-de-Beauce, for your shoe store in Terrebonne, for your clothing store in Scott, for your electronics store in Charlottetown, for your robotics store in Outaouais, for your eyewear store in Abitibi-Témiscamingue, for your furniture store in Nord-du-Québec, for your construction company in La Tuque, for your hostel in Shawinigan, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Plessisville, for your outfitter in Abitibi-Témiscamingue, for your printing house in Canada, for your financial service company in Chicoutimi, for your organization in Chandler, for your nonprofit organization in the Laurentians, for your non profit organization in Napierville, for your small business in Montérégie, for your insurance broker in Shawinigan, for your human ressources in Robertsonville, for your non profit in Shawinigan, for your HR in Victoriaville, for your warehouse in Bromont, for your bed and breakfast in Baie-Comeau, for your spa in La Tuque, for your brewery in Saint-Jean-sur-Richelieu, for your city in Gaspé, for your town in Saint-Léonard, for your microbrewery in Laval, for your association in Outaouais, for your tourism association in Trois-Pistoles, for your regional tourism association in Centre-du-Québec, for your RTA in Chateauguay, for your pub in Côte-des-Neiges, for your bistro in Abitibi-Témiscamingue, for your salon in Québec Maritime, for your hairdressing salon in Centre-du-Québec, for your beauty salon in Sainte-Marie-de-Beauce, for your plumbing company in Côte-des-Neiges, for your sugar shack in Beauport, for your agency in Montérégie, for your recruitment company in Lachine, for your headhunting company in Quebec, for your Clinic in Chicoutimi
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe