Web Writing for your nonprofit organization in Longueuil is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization in Longueuil combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization in Longueuil, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization in Longueuil.
Here are the requirements to follow for Web Writing for your nonprofit organization in Longueuil:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization in Longueuil is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization in Longueuil and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization in Longueuil, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization in Longueuil aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization in Longueuil just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization in Longueuil that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization in Longueuil, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization in Longueuil.
Web content for your nonprofit organization in Longueuil has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization in Longueuil. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization in Longueuil!
Web Writing for your nonprofit organization in Longueuil also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization in Longueuil, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization in Longueuil. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lac-Saint-Jean, for your NPO in Toronto, for your transportation company in Boisbriand, for your hockey league in Saint-Laurent, for your hotel in Dorval, for your restaurant in Trois-Rivières, for your business in Lachine, for your company in Anjou, for your SME in Rosemont, for your car dealership in Saint-Jean-sur-Richelieu, for your startup in Gaspésie, for your small town in Sherbrooke, for your store in Sept-Îles, for your shop in Nord-du-Québec, for your thrift shop in Kirkland, for your shoe store in Pointe-Claire, for your clothing store in Tremblant, for your electronics store in Mauricie, for your robotics store in the Magdalen Islands, for your eyewear store in Pointe-Claire, for your furniture store in Fredericton, for your construction company in Pierrefonds, for your hostel in Charlottetown, for your lodging in Beauceville, for your camping in Shawinigan, for your outfitter in Pierrefonds, for your printing house in Longueuil, for your financial service company in Mascouche, for your organization in Trois-Rivières, for your nonprofit organization in Sherbrooke, for your non profit organization in Whitehorse, for your small business in Chateauguay, for your insurance broker in Toronto, for your human ressources in Edmonton, for your non profit in North Montreal, for your HR in Sept-Îles, for your warehouse in Lasalle, for your bed and breakfast in Victoriaville, for your spa in the Laurentians, for your brewery in Plateau-Mont-Royal, for your city in Quebec City, for your town in Saint-Georges, for your microbrewery in Lanaudière, for your association in Gaspé, for your tourism association in Iqaluit, for your regional tourism association in Quebec, for your RTA in Mont-Tremblant, for your pub in Lasalle, for your bistro in Lachenaie, for your salon in Lac-Saint-Jean, for your hairdressing salon in Magog, for your beauty salon in Chambly, for your plumbing company in Joliette, for your sugar shack in Ottawa, for your agency in La Prairie, for your recruitment company in Nuns' Island, for your headhunting company in Iqaluit, for your Clinic in Nuns' Island
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe