Web Writing for your nonprofit organization in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization in Gatineau.
Here are the requirements to follow for Web Writing for your nonprofit organization in Gatineau:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization in Gatineau.
Web content for your nonprofit organization in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization in Gatineau!
Web Writing for your nonprofit organization in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in the Eastern Townships, for your transportation company in Gatineau, for your hockey league in Lachenaie, for your hotel in Saint-Hubert, for your restaurant in Quebec City, for your business in the Magdalen Islands, for your company in Shawinigan, for your SME in Chaudière-Appalaches, for your car dealership in Plateau-Mont-Royal, for your startup in Saint-Léonard, for your small town in Gaspé, for your store in Joliette, for your shop in Saint-Joseph-de-Beauce, for your thrift shop in the Laurentians, for your shoe store in Chambly, for your clothing store in Sainte-Thérèse, for your electronics store in Bas-Saint-Laurent, for your robotics store in Joliette, for your eyewear store in Lasalle, for your furniture store in Shawinigan, for your construction company in Iqaluit, for your hostel in Saint-Joseph-de-Beauce, for your lodging in Saint-Joseph-de-Beauce, for your camping in Lasalle, for your outfitter in Chateauguay, for your printing house in Saint-Hyacinthe, for your financial service company in Joliette, for your organization in Trois-Rivières, for your nonprofit organization in Centre-du-Québec, for your non profit organization in Sept-Îles, for your small business in Lachenaie, for your insurance broker in Saint-Georges, for your human ressources in Brossard, for your non profit in the South Shore, for your HR in Brossard, for your warehouse in Iqaluit, for your bed and breakfast in Sherbrooke, for your spa in Saint-Eustache, for your brewery in Boucherville, for your city in Lac-Saint-Jean, for your town in Lachine, for your microbrewery in Saint-Jérôme, for your association in Saint-Laurent, for your tourism association in Saguenay-Lac-Saint-Jean, for your regional tourism association in Lanaudière, for your RTA in Trois-Pistoles, for your pub in Lanaudière, for your bistro in Mauricie, for your salon in Montreal, for your hairdressing salon in Shawinigan, for your beauty salon in Notre-Dame-des-Pins, for your plumbing company in Ottawa, for your sugar shack in Abitibi-Témiscamingue, for your agency in Plateau-Mont-Royal, for your recruitment company in Tremblant, for your headhunting company in Edmonton, for your Clinic in Saguenay
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe