Web Writing for your nonprofit organization in Brossard is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization in Brossard combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization in Brossard, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization in Brossard.
Here are the requirements to follow for Web Writing for your nonprofit organization in Brossard:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization in Brossard is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization in Brossard and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization in Brossard, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization in Brossard aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization in Brossard just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization in Brossard that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization in Brossard, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization in Brossard.
Web content for your nonprofit organization in Brossard has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization in Brossard. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization in Brossard!
Web Writing for your nonprofit organization in Brossard also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization in Brossard, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization in Brossard. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sherbrooke, for your NPO in Whitehorse, for your transportation company in Saint-Laurent, for your hockey league in Boisbriand, for your hotel in La Tuque, for your restaurant in Drummondville, for your business in Nuns' Island, for your company in Rosemont, for your SME in Saint-Laurent, for your car dealership in Thetford Mines, for your startup in Anjou, for your small town in Chicoutimi, for your store in Pierrefonds, for your shop in Saint-Joseph-de-Beauce, for your thrift shop in Montérégie, for your shoe store in Trois-Rivières, for your clothing store in Québec Maritime, for your electronics store in Thetford Mines, for your robotics store in Calgary, for your eyewear store in Repentigny, for your furniture store in Côte-des-Neiges, for your construction company in Regina, for your hostel in Thetford Mines, for your lodging in Boisbriand, for your camping in Saint-Hubert, for your outfitter in Boisbriand, for your printing house in Sainte-Marie-de-Beauce, for your financial service company in La Prairie, for your organization in Edmonton, for your nonprofit organization in Nuns' Island, for your non profit organization in Iqaluit, for your small business in Lachine, for your insurance broker in Saguenay-Lac-Saint-Jean, for your human ressources in Edmonton, for your non profit in Estrie, for your HR in Côte-des-Neiges, for your warehouse in Longueuil, for your bed and breakfast in Montreal, for your spa in Lasalle, for your brewery in Vallée-Jonction, for your city in Quebec City, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in Saguenay, for your association in Yellowknife, for your tourism association in Bas-Saint-Laurent, for your regional tourism association in Drummondville, for your RTA in Anjou, for your pub in Scott, for your bistro in Kirkland, for your salon in Ottawa, for your hairdressing salon in Granby, for your beauty salon in Candiac, for your plumbing company in Verdun, for your sugar shack in Magog, for your agency in Mascouche, for your recruitment company in Saint-Joseph-de-Beauce, for your headhunting company in Plateau-Mont-Royal, for your Clinic in Lac-Saint-Jean
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe