Web Writing for your nonprofit organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization.
Here are the requirements to follow for Web Writing for your nonprofit organization:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization.
Web content for your nonprofit organization has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization!
Web Writing for your nonprofit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Gaspé, for your transportation company in Black Lake, for your hockey league in Halifax, for your hotel in Boisbriand, for your restaurant in Vancouver, for your business in Chandler, for your company in Mont-Tremblant, for your SME in Abitibi-Témiscamingue, for your car dealership in Halifax, for your startup in Plateau-Mont-Royal, for your small town in Sept-Îles, for your store in Saint-Eustache, for your shop in East-Broughton, for your thrift shop in Winnipeg, for your shoe store in Joliette, for your clothing store in Lanaudière, for your electronics store in Halifax, for your robotics store in Thetford Mines, for your eyewear store in Montreal, for your furniture store in Fredericton, for your construction company in Laval, for your hostel in Candiac, for your lodging in La Tuque, for your camping in Boisbriand, for your outfitter in Lasalle, for your printing house in Lachine, for your financial service company in Chandler, for your organization in Quebec City, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Winnipeg, for your small business in Calgary, for your insurance broker in Granby, for your human ressources in Abitibi-Témiscamingue, for your non profit in Boisbriand, for your HR in Kirkland, for your warehouse in Rimouski, for your bed and breakfast in Sept-Îles, for your spa in Pierrefonds, for your brewery in NDG, for your city in Chambly, for your town in Dorval, for your microbrewery in Lévis, for your association in Montérégie, for your tourism association in Sept-Îles, for your regional tourism association in Princeville, for your RTA in Trois-Pistoles, for your pub in Lac-Saint-Jean, for your bistro in Chambly, for your salon in Mauricie, for your hairdressing salon in Mascouche, for your beauty salon in Sorel-Tracy, for your plumbing company in Repentigny, for your sugar shack in Saint-Hubert, for your agency in Winnipeg, for your recruitment company in Princeville, for your headhunting company in Rimouski, for your Clinic in Regina
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe