Web Writing for your nonprofit organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization.
Here are the requirements to follow for Web Writing for your nonprofit organization:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization.
Web content for your nonprofit organization has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization!
Web Writing for your nonprofit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Hochelaga-Maisonneuve, for your NPO in Chaudière-Appalaches, for your transportation company in La Tuque, for your hockey league in Lachenaie, for your hotel in Sainte-Thérèse, for your restaurant in Trois-Rivières, for your business in Dorval, for your company in East-Broughton, for your SME in Sorel-Tracy, for your car dealership in Kirkland, for your startup in Iqaluit, for your small town in Plessisville, for your store in Saint-Joseph-de-Beauce, for your shop in Canada, for your thrift shop in Chambly, for your shoe store in Drummondville, for your clothing store in the Laurentians, for your electronics store in Ottawa, for your robotics store in Bromont, for your eyewear store in Trois-Rivières, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Princeville, for your hostel in Beauceville, for your lodging in Chandler, for your camping in Thetford Mines, for your outfitter in Saint-Jean-sur-Richelieu, for your printing house in Québec Maritime, for your financial service company in Verdun, for your organization in Lachenaie, for your nonprofit organization in Nuns' Island, for your non profit organization in Granby, for your small business in Outaouais, for your insurance broker in East-Broughton, for your human ressources in Chateauguay, for your non profit in Plessisville, for your HR in Côte-des-Neiges, for your warehouse in NDG, for your bed and breakfast in Canada, for your spa in Trois-Rivières, for your brewery in Rosemont, for your city in the Laurentians, for your town in Rimouski, for your microbrewery in Charlottetown, for your association in Napierville, for your tourism association in Baie-Comeau, for your regional tourism association in Québec Maritime, for your RTA in Nord-du-Québec, for your pub in Saint-Georges, for your bistro in Winnipeg, for your salon in La Tuque, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in Montérégie, for your plumbing company in Candiac, for your sugar shack in the Laurentians, for your agency in Chaudière-Appalaches, for your recruitment company in Vallée-Jonction, for your headhunting company in Chambly, for your Clinic in Scott
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe