Web Writing for your nonprofit organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization.
Here are the requirements to follow for Web Writing for your nonprofit organization:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization.
Web content for your nonprofit organization has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization!
Web Writing for your nonprofit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Bromont, for your NPO in Gaspésie, for your transportation company in Iqaluit, for your hockey league in Rosemont, for your hotel in Montérégie, for your restaurant in Chateauguay, for your business in Napierville, for your company in Gatineau, for your SME in Lachenaie, for your car dealership in Black Lake, for your startup in Côte-Nord, for your small town in Saint-Jérôme, for your store in North Montreal, for your shop in Boisbriand, for your thrift shop in Fredericton, for your shoe store in Calgary, for your clothing store in Princeville, for your electronics store in Boucherville, for your robotics store in Anjou, for your eyewear store in Yellowknife, for your furniture store in Saint-Hubert, for your construction company in Lac-Saint-Jean, for your hostel in Notre-Dame-des-Pins, for your lodging in Chicoutimi, for your camping in Lachenaie, for your outfitter in Regina, for your printing house in Saint-Jean-sur-Richelieu, for your financial service company in the South Shore, for your organization in Winnipeg, for your nonprofit organization in Fredericton, for your non profit organization in Saint-Hyacinthe, for your small business in Montreal, for your insurance broker in Quebec, for your human ressources in Chandler, for your non profit in Terrebonne, for your HR in Lachine, for your warehouse in Lasalle, for your bed and breakfast in Saint-Hubert, for your spa in Saint-Hyacinthe, for your brewery in Robertsonville, for your city in Drummondville, for your town in Nord-du-Québec, for your microbrewery in Saint-Joseph-de-Beauce, for your association in Saint-Hubert, for your tourism association in Terrebonne, for your regional tourism association in East-Broughton, for your RTA in Yellowknife, for your pub in Sherbrooke, for your bistro in Brossard, for your salon in Halifax, for your hairdressing salon in Saint-Laurent, for your beauty salon in Chambly, for your plumbing company in Bas-Saint-Laurent, for your sugar shack in Montérégie, for your agency in Gaspé, for your recruitment company in Lanaudière, for your headhunting company in Lachenaie, for your Clinic in Saguenay
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe