Web Writing for your nonprofit organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your nonprofit organization combines writing skills with a deep understanding of digital requirements, SEO for your nonprofit organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your nonprofit organization.
Here are the requirements to follow for Web Writing for your nonprofit organization:
A Web writer isn't just someone who writes well. Web Writing for your nonprofit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your nonprofit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your nonprofit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your nonprofit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your nonprofit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your nonprofit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your nonprofit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your nonprofit organization.
Web content for your nonprofit organization has to be very precisely structured if you want to extend the time users spend on a website for your nonprofit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your nonprofit organization!
Web Writing for your nonprofit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your nonprofit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your nonprofit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pierrefonds, for your NPO in the Laurentians, for your transportation company in Notre-Dame-des-Pins, for your hockey league in Gaspé, for your hotel in Montérégie, for your restaurant in La Prairie, for your business in Canada, for your company in Boisbriand, for your SME in Saint-Hubert, for your car dealership in Saint-Léonard, for your startup in Rivière-du-Loup, for your small town in Sherbrooke, for your store in the Eastern Townships, for your shop in the Eastern Townships, for your thrift shop in Estrie, for your shoe store in NDG, for your clothing store in Vancouver, for your electronics store in NDG, for your robotics store in Québec Maritime, for your eyewear store in Québec Maritime, for your furniture store in the Eastern Townships, for your construction company in Québec Maritime, for your hostel in Beauport, for your lodging in NDG, for your camping in Laval, for your outfitter in Brossard, for your printing house in Thetford Mines, for your financial service company in Sainte-Thérèse, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in Lévis, for your non profit organization in Princeville, for your small business in Chaudière-Appalaches, for your insurance broker in Sorel-Tracy, for your human ressources in Trois-Pistoles, for your non profit in Anjou, for your HR in Kirkland, for your warehouse in Mont-Tremblant, for your bed and breakfast in Candiac, for your spa in Outaouais, for your brewery in Bromont, for your city in Notre-Dame-des-Pins, for your town in Montreal, for your microbrewery in Côte-Nord, for your association in Whitehorse, for your tourism association in Chandler, for your regional tourism association in Vancouver, for your RTA in Ottawa, for your pub in Shawinigan, for your bistro in Longueuil, for your salon in Chaudière-Appalaches, for your hairdressing salon in Fredericton, for your beauty salon in Nuns' Island, for your plumbing company in Sainte-Marie-de-Beauce, for your sugar shack in Chateauguay, for your agency in Côte-des-Neiges, for your recruitment company in Lachine, for your headhunting company in Sainte-Marie-de-Beauce, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe