Web Writing for your non profit in Saint-Léonard is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Saint-Léonard combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Saint-Léonard, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Saint-Léonard.
Here are the requirements to follow for Web Writing for your non profit in Saint-Léonard:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Saint-Léonard is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Saint-Léonard and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Saint-Léonard, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Saint-Léonard aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Saint-Léonard just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Saint-Léonard that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Saint-Léonard, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Saint-Léonard.
Web content for your non profit in Saint-Léonard has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Saint-Léonard. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Saint-Léonard!
Web Writing for your non profit in Saint-Léonard also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Saint-Léonard, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Saint-Léonard. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Magog, for your NPO in Lac-Saint-Jean, for your transportation company in Québec Maritime, for your hockey league in Mont-Tremblant, for your hotel in Boisbriand, for your restaurant in Lac-Saint-Jean, for your business in Lac-Saint-Jean, for your company in Kirkland, for your SME in Beauport, for your car dealership in Montérégie, for your startup in Sorel-Tracy, for your small town in Saguenay, for your store in Regina, for your shop in Nord-du-Québec, for your thrift shop in Nuns' Island, for your shoe store in Baie-Comeau, for your clothing store in Robertsonville, for your electronics store in Saint-Jérôme, for your robotics store in Bas-Saint-Laurent, for your eyewear store in Pierrefonds, for your furniture store in Chateauguay, for your construction company in Black Lake, for your hostel in Anjou, for your lodging in Calgary, for your camping in Trois-Rivières, for your outfitter in Regina, for your printing house in Candiac, for your financial service company in Longueuil, for your organization in Anjou, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Lasalle, for your small business in Lanaudière, for your insurance broker in Laval, for your human ressources in Mascouche, for your non profit in Saint-Hyacinthe, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Whitehorse, for your bed and breakfast in Halifax, for your spa in Iqaluit, for your brewery in Chateauguay, for your city in Lachenaie, for your town in Magog, for your microbrewery in Fredericton, for your association in Gaspé, for your tourism association in Notre-Dame-des-Pins, for your regional tourism association in Calgary, for your RTA in Scott, for your pub in Winnipeg, for your bistro in Saint-Hyacinthe, for your salon in Saint-Jérôme, for your hairdressing salon in La Prairie, for your beauty salon in La Prairie, for your plumbing company in Whitehorse, for your sugar shack in Saint-Eustache, for your agency in Fredericton, for your recruitment company in Nuns' Island, for your headhunting company in Verdun, for your Clinic in Calgary
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe