Web Writing for your non profit in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Quebec.
Here are the requirements to follow for Web Writing for your non profit in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Quebec.
Web content for your non profit in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Quebec!
Web Writing for your non profit in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Bromont, for your NPO in Chicoutimi, for your transportation company in Quebec City, for your hockey league in Plateau-Mont-Royal, for your hotel in Tremblant, for your restaurant in Abitibi-Témiscamingue, for your business in Victoriaville, for your company in Magog, for your SME in Boisbriand, for your car dealership in Bas-Saint-Laurent, for your startup in Boucherville, for your small town in Joliette, for your store in Abitibi-Témiscamingue, for your shop in Montmagny, for your thrift shop in Canada, for your shoe store in Beauceville, for your clothing store in Regina, for your electronics store in the Magdalen Islands, for your robotics store in Lachine, for your eyewear store in Chambly, for your furniture store in Joliette, for your construction company in Victoriaville, for your hostel in Saint-Jérôme, for your lodging in Mirabel, for your camping in Nord-du-Québec, for your outfitter in Nuns' Island, for your printing house in Saint-Eustache, for your financial service company in Plessisville, for your organization in Nuns' Island, for your nonprofit organization in Côte-des-Neiges, for your non profit organization in Mascouche, for your small business in Chateauguay, for your insurance broker in Joliette, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Longueuil, for your HR in Montmagny, for your warehouse in Canada, for your bed and breakfast in Saint-Eustache, for your spa in Bromont, for your brewery in Chicoutimi, for your city in Chaudière-Appalaches, for your town in Calgary, for your microbrewery in Chicoutimi, for your association in the Laurentians, for your tourism association in Saint-Hyacinthe, for your regional tourism association in Chandler, for your RTA in Lachenaie, for your pub in Ottawa, for your bistro in Mauricie, for your salon in Mont-Tremblant, for your hairdressing salon in Black Lake, for your beauty salon in Toronto, for your plumbing company in Charlottetown, for your sugar shack in Iqaluit, for your agency in Gatineau, for your recruitment company in Gaspésie, for your headhunting company in Québec Maritime, for your Clinic in Centre-du-Québec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe