Web Writing for your non profit in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Ottawa.
Here are the requirements to follow for Web Writing for your non profit in Ottawa:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Ottawa.
Web content for your non profit in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Ottawa!
Web Writing for your non profit in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in Dorval, for your transportation company in Plateau-Mont-Royal, for your hockey league in Dorval, for your hotel in Plateau-Mont-Royal, for your restaurant in Toronto, for your business in Canada, for your company in Tremblant, for your SME in Montreal, for your car dealership in Halifax, for your startup in Verdun, for your small town in Pointe-Claire, for your store in Princeville, for your shop in Trois-Rivières, for your thrift shop in Lanaudière, for your shoe store in Rosemont, for your clothing store in Sept-Îles, for your electronics store in Lévis, for your robotics store in Regina, for your eyewear store in Longueuil, for your furniture store in Longueuil, for your construction company in Gatineau, for your hostel in Ottawa, for your lodging in Lasalle, for your camping in the Eastern Townships, for your outfitter in Bromont, for your printing house in Montmagny, for your financial service company in Notre-Dame-des-Pins, for your organization in Black Lake, for your nonprofit organization in Verdun, for your non profit organization in Beauport, for your small business in Ottawa, for your insurance broker in Winnipeg, for your human ressources in Lévis, for your non profit in Lachine, for your HR in Brossard, for your warehouse in Baie-Comeau, for your bed and breakfast in the South Shore, for your spa in Côte-des-Neiges, for your brewery in Toronto, for your city in Chambly, for your town in Sainte-Thérèse, for your microbrewery in Candiac, for your association in NDG, for your tourism association in Candiac, for your regional tourism association in Saint-Hyacinthe, for your RTA in Granby, for your pub in Drummondville, for your bistro in Shawinigan, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Montreal, for your beauty salon in Halifax, for your plumbing company in the Magdalen Islands, for your sugar shack in Scott, for your agency in Abitibi-Témiscamingue, for your recruitment company in the Eastern Townships, for your headhunting company in Notre-Dame-des-Pins, for your Clinic in Gaspé
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe