Web Writing for your non profit in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Ottawa.
Here are the requirements to follow for Web Writing for your non profit in Ottawa:
A Web writer isn't just someone who writes well. Web Writing for your non profit in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Ottawa.
Web content for your non profit in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Ottawa!
Web Writing for your non profit in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Estrie, for your NPO in Verdun, for your transportation company in La Prairie, for your hockey league in Winnipeg, for your hotel in Chambly, for your restaurant in the Eastern Townships, for your business in Granby, for your company in La Tuque, for your SME in Saint-Léonard, for your car dealership in Gatineau, for your startup in the Eastern Townships, for your small town in Chaudière-Appalaches, for your store in Nord-du-Québec, for your shop in Scott, for your thrift shop in Gaspésie, for your shoe store in Halifax, for your clothing store in Notre-Dame-des-Pins, for your electronics store in Montérégie, for your robotics store in Canada, for your eyewear store in Chambly, for your furniture store in Longueuil, for your construction company in Lasalle, for your hostel in Granby, for your lodging in Victoriaville, for your camping in Napierville, for your outfitter in Bromont, for your printing house in Sorel-Tracy, for your financial service company in Estrie, for your organization in Bromont, for your nonprofit organization in Saint-Hyacinthe, for your non profit organization in Shawinigan, for your small business in Quebec, for your insurance broker in Montreal, for your human ressources in Chambly, for your non profit in Calgary, for your HR in Bromont, for your warehouse in Saint-Jean-sur-Richelieu, for your bed and breakfast in Chateauguay, for your spa in Chandler, for your brewery in Lasalle, for your city in Lac-Saint-Jean, for your town in Hochelaga-Maisonneuve, for your microbrewery in the Laurentians, for your association in Québec Maritime, for your tourism association in Terrebonne, for your regional tourism association in Fredericton, for your RTA in Bromont, for your pub in Sherbrooke, for your bistro in Terrebonne, for your salon in North Montreal, for your hairdressing salon in Black Lake, for your beauty salon in the South Shore, for your plumbing company in Côte-Nord, for your sugar shack in the Magdalen Islands, for your agency in Scott, for your recruitment company in the Eastern Townships, for your headhunting company in Estrie, for your Clinic in Gaspé
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe