Web Writing for your non profit organization in Whitehorse is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your non profit organization in Whitehorse combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization in Whitehorse, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization in Whitehorse.
Here are the requirements to follow for Web Writing for your non profit organization in Whitehorse:
A Web writer isn't just someone who writes well. Web Writing for your non profit organization in Whitehorse is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization in Whitehorse and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your non profit organization in Whitehorse, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your non profit organization in Whitehorse aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization in Whitehorse just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization in Whitehorse that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization in Whitehorse, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization in Whitehorse.
Web content for your non profit organization in Whitehorse has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization in Whitehorse. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization in Whitehorse!
Web Writing for your non profit organization in Whitehorse also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization in Whitehorse, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization in Whitehorse. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Dorval, for your NPO in Lachenaie, for your transportation company in Abitibi-Témiscamingue, for your hockey league in Yellowknife, for your hotel in Kirkland, for your restaurant in Rosemont, for your business in the Eastern Townships, for your company in Pierrefonds, for your SME in Saint-Léonard, for your car dealership in Canada, for your startup in Chicoutimi, for your small town in Trois-Pistoles, for your store in Saint-Hyacinthe, for your shop in Dorval, for your thrift shop in Sorel-Tracy, for your shoe store in Trois-Pistoles, for your clothing store in Charlottetown, for your electronics store in the Eastern Townships, for your robotics store in Drummondville, for your eyewear store in Iqaluit, for your furniture store in Lanaudière, for your construction company in Iqaluit, for your hostel in Princeville, for your lodging in Rosemont, for your camping in Gatineau, for your outfitter in Boucherville, for your printing house in the South Shore, for your financial service company in Chicoutimi, for your organization in Baie-Comeau, for your nonprofit organization in Drummondville, for your non profit organization in Montmagny, for your small business in Estrie, for your insurance broker in Montreal, for your human ressources in Black Lake, for your non profit in Saint-Eustache, for your HR in Saint-Hubert, for your warehouse in Saguenay, for your bed and breakfast in Saint-Jean-sur-Richelieu, for your spa in Joliette, for your brewery in Granby, for your city in Notre-Dame-des-Pins, for your town in Robertsonville, for your microbrewery in Dorval, for your association in Sainte-Marie-de-Beauce, for your tourism association in Hochelaga-Maisonneuve, for your regional tourism association in Repentigny, for your RTA in Lachine, for your pub in Black Lake, for your bistro in Rivière-du-Loup, for your salon in Lachine, for your hairdressing salon in Lasalle, for your beauty salon in Outaouais, for your plumbing company in Montreal, for your sugar shack in the South Shore, for your agency in Notre-Dame-des-Pins, for your recruitment company in Scott, for your headhunting company in Saint-Jean-sur-Richelieu, for your Clinic in Yellowknife
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe